Promote Yourself: The New Rules for Career Success

Promote Yourself: The New Rules for Career Success

Hardback

By (author) Dan Schawbel, Foreword by Marcus Buckingham

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  • Publisher: St. Martin's Press
  • Format: Hardback | 272 pages
  • Dimensions: 154mm x 236mm x 26mm | 454g
  • Publication date: 3 September 2013
  • ISBN 10: 1250044553
  • ISBN 13: 9781250044556
  • Edition statement: New.
  • Sales rank: 242,125

Product description

"New York Times" and "Wall Street Journal" Bestseller ""Promote Yourself" is a perfect read for young people starting their 'real' job, or veterans who want to up their game." ---Daniel H. Pink, #1 "New York Times" bestselling author of "To Sell Is Human and Drive" How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn't matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead? The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. By drawing on exclusive research on the modern workplace and countless interviews with the most dynamic professionals, career guru and founder of Millennial Branding Dan Schawbel's "Promote Yourself "gives you the new rules for success, and answers your most pressing questions about your career: * What are managers really looking for? * What do you do if you're stuck at work? * How do you create a personal brand for professional success? * How do you use social media for networking to propel your career? "Promote Yourself" frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you'll need today and for the rest of your career. "Promote Yourself: The New Rules for Career Success" is the definitive book on marketing yourself and building an outstanding career.

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Author information

DAN SCHAWBEL is a columnist at both "Time" and "Forbes," and is the managing partner of Millennial Branding, a Gen Y research and consulting firm. Recognized as a "personal branding guru" by "The New York Times" and named to both the "Inc." and "Forbes" "30 Under 30 List," he is also the author of "Me 2.0: 4 Steps to Building Your Future" and the founder of the PersonalBrandingBlog.com. He lives in New York, New York. Foreword by MARCUS BUCKINGHAM, "New York Times" bestselling author of "Now, Discover Your Strengths"""

Review quote

""Promote Yourself" is a perfect read for young people starting their 'real' job, or veterans who want to up their game. Think of Dan Schawbel's new book as everything you always wanted to know about building a career but didn't know how (or whom) to ask." ―Daniel H. Pink, #1 "New York Times" bestselling author of "To Sell Is Human and Drive ""A smart, practical guide on navigating the world of work today." --"USA Today " "A sweeping guide on how to spread your influence in the modern workplace." ―"Parade ""Career book of the year: "Promote Yourself.".. Schawbel offers not only inspiration and challenge but also shores up his advice with a menu of resources to conquer unfamiliar digital recruiting and workplace landscapes... GOLD MEDAL CAREER BOOK. I've received countless career books from publishers over the decades and also written quite a few, a background that gives me the confidence to suggest that this year's gold medal for career management books should have Dan Schawbel's name on it for "Promote Yourself."" ―"Chicago Tribune """Promote Yourself" gives you the tools you need to excel in the workplace. Schawbel demonstrates exactly how to take your career into your own hands and push forward. It's the perfect instruction book to help Millennials get the edge they need." ―"Huffington Post ""Outlines a process for building a successful career in an age of ever-changing technologies and economic uncertainty." ―"INC." "Suggests a variety of strategies to help Generation Y succeed and thrive professionally." ―"Forbes" "Schawbel provides simple and effective tips to use your online presence to grow your career instead of destroy it." ―"The Boston Globe ""With "Promote Yourself," Schawbel turns his considerable talents to advising Millennials about how to succeed in today's increasingly competitive marketplace." ―"TechCrunch ""