Product Information Management: Theory and PracticeHardback Management for Professionals
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- Publisher: Springer International Publishing AG
- Format: Hardback | 179 pages
- Dimensions: 152mm x 234mm x 18mm | 318g
- Publication date: 19 May 2014
- Publication City/Country: Cham
- ISBN 10: 3319048848
- ISBN 13: 9783319048840
- Edition statement: 2014 ed.
- Illustrations note: 1 black & white illustrations, 53 colour illustrations, biography
- Sales rank: 1,104,010
Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.
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Jorij Abraham is Founder of the eCommerce Foundation, a non-profit organization dedicated to help organizations and industries improve their ecommerce activities. He advises companies about ecommerce strategy, omni-channel development and product information management. Jorij has focused his career on ecommerce and the business side of product information management. While writing part of this book he has been Director of Consulting at Unic. Before he has been ecommerce manager for several organizations like the Bijenkorf, a Dutch up-market department store chain and TUI, Europe's largest travel organization. At Sanoma Media, Benelux's largest print and online media company, he has been online publisher for Food & Travel. Currently, Jorij is Director Research & Advise at Ecommerce Europe, an industry association representing the interests of more than 4.000 companies in 10 European countries selling products via digital means.
By michele 29 Jun 2014
(I have interviewed the author about PIM and the work behind his book - the interview is here: http://michelearpaia.blogspot.com)
Writing a book about PIM is not an easy task, especially at this stage of its life. PIM is an emerging discipline that while it’s been around for almost 20 years (when it wasn’t called PIM), its popularity is rising “due, to a considerable extent, to the rapid growth of e-commerce and the popularity of online stores .” For those who wants an easy and not simplistic introduction to PIM, Mr. Abraham’s book is a dish that cannot be skipped. The book emphasises the importance of accurate, fresh, and consistent product information across all sales channels. The first two chapters are an introduction to PIM. The author does a great job at pointing out business benefits of PIM and underscoring the impact of PIM in the enterprise. I also like the focus on PIM as a set of comprehensive processes as oppose to a bunch of functionality. This is one of the most misunderstood aspect of PIM.
The subsequent three chapters (3,4,5) deal with the nitty gritty of PIM in terms of data model, business processes, and print. Particularly efficacious are the descriptions of the various processes that any respectable PIM implementation has to manifest. For example, the pages about taxonomies and attributes are simple and to the point. These are fundamental aspects of PIM that any PIM practitioner has to master.
The second part of the book (chapters 6, 7) targets companies that face the challenge to make a business case for PIM and subsequently select the right vendor. It is the author conviction that these two chapters would assist decision makers greatly to a point that they will understand more about PIM than many PIM sales rep out there. Unfortunately, this is an easy win...the PIM skill set of many sales guys is embarrassing. But that’s another story. I tend to agree that these chapters are a great start to select the right PIM. I also think though that the nuances the real world presents you when facing the challenge of justifying a PIM investment are far more intricate that the book lets on. For example, the positioning of PIM in the enterprise is a daunting task given if you think that governance , enterprise architects, all the business units, and a myriad of stakeholders have to agree on quite often disruptive solution. The book also lacks a treatment of how the cloud model is spawning a variety of PIM solutions (e.g. Contenix, Salsify, Akeneo, just to new but a few) that are rocking the boat of the established PIM vendors.
To his credit, it’s hard to keep pace with thee trends. I suspect that they are not passing fad, though.
The two appendixes are an interesting addition to the book and to the overall case that the author is making, namely, without PIM as a foundational layer for the enterprise digital strategy, operational costs and missed opportunity to grow are and will be first citizens. The first appendix collects nine relevant cases of company choosing PIM, including Coca Cola, and Nikon. The second appendix is a summary of the major PIM players, ranging from the big ones (e.g. Informatica, Stibo) to medium and small ones. The list is not exhaustive and some of the vendors are not hard-core PIM or have extended their offer to include other modules.
Overall, a must have book for those interested in PIM. PIM is gaining momentum, and will be the de-facto solution for product information in the next 5 years.
Back cover copy
Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook. "
Table of contents
What is PIM?- Benefits of a PIM System.- The Product Data Model.- PIM Processes.- PIM to Print.- Selecting a PIM System.- Implementing a PIM.- Appendix: Cases.- Appendix: PIM Software Vendors.- About UNIC.- About the Author.