The Private Collection 1970-1979 Box

The Private Collection 1970-1979 Box

Book rating: 04 Paperback Language: English / French / German

Edited by Dian Hanson

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  • Publisher: Taschen GmbH
  • Format: Paperback | 960 pages
  • Language: English / French / German
  • Dimensions: 109mm x 152mm x 74mm | 998g
  • Publication date: 15 October 2009
  • Publication City/Country: Cologne
  • ISBN 10: 3822845086
  • ISBN 13: 9783822845080
  • Edition: Bilingual edition
  • Edition statement: Bilingual
  • Illustrations note: zahlreiche farbige Abbildungen
  • Sales rank: 116,634

Product description

How Sweden got sexy? This is a graphic exploration of the origin of hardcore. Long, long ago, in the year 1965, there was no explicit pornography. There was the odd grainy stag film, the occasional French postcard, the rare Cuban chapbook or homemade Polaroid, but the glossy professional color pornography ubiquitous to modern society did not exist. The man who changed all that was Berth Milton of Stockholm, with his audacious little digest, "Private". He and "Private" were directly responsible for Swedish Parliament's decision to treat sexually explicit materials as protected free speech, leading to the abolition of obscenity laws over most of northern Europe. With its smiling, exuberantly uninhibited models, "Private" created a fantasy of Sweden as the most liberated country on earth, a sexual wonderland that enchanted men around the globe. Publisher Milton was the magazine's sole photographer, so the "Private" paradise was very much his personal dream. Genius and tyrant, he insisted on only the best for his magazine, rising in the 1970s to become the Hugh Hefner of Hardcore. This five volume, 960-page mini-boxed set presents the best of "Private" from 1970 to 1979. Each 192-page book features seven to 10 of the best photo sets, arranged in chronological order, produced from the original color transparencies. Also included are photos never seen in the magazine, plus behind-the-scenes photos of Milton at work and all of the magazine covers. Vintage art, ads, and editorials complete this fascinating look at the birth of pornography and the infamous Swedish Sin.

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Author information

Dian Hanson was born in Seattle in 1951. She has been TASCHEN's sexy book editor since 2001. Prior to that she worked for 25 years producing various men's magazines. Her many books for TASCHEN include The Complete Kake Comics, The Big Book of Breasts, and The Big Penis Book. She lives in Los Angeles.

Customer reviews

By Nico Schaap 10 Jan 2010 4

More than a bit cheecky, no pun intended. These are the girls and boys that made your current collection legally possible. It's good to see that your parents know what hardcore is, although maybe a bit hairier. A nice little box, again no pun intended, beautifully made and a nice surprise for your mother-in-law when you leave it on your coffee table.