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    Pricing and Revenue Optimization (Hardback) By (author) Robert Phillips

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    DescriptionThis is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@www.sup.org.


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  • Full bibliographic data for Pricing and Revenue Optimization

    Title
    Pricing and Revenue Optimization
    Authors and contributors
    By (author) Robert Phillips
    Physical properties
    Format: Hardback
    Number of pages: 368
    Width: 186 mm
    Height: 256 mm
    Thickness: 28 mm
    Weight: 839 g
    Language
    English
    ISBN
    ISBN 13: 9780804746984
    ISBN 10: 0804746982
    Classifications

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Modifier: Subject Development: 10
    LC subject heading:
    BIC subject category V2: KJMV1
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: I-BE
    BIC subject category V2: KCC
    Warengruppen-Systematik des deutschen Buchhandels: 17830
    DC22: 658.15/54, 658.1554
    BISAC V2.8: BUS049000
    B&T Merchandise Category: UP
    BISAC V2.8: BUS017000
    LC subject heading: , ,
    LC classification: HF5416.5 .P457 2005
    Thema V1.0: KCC, KJMV1
    Edition statement
    New.
    Illustrations note
    58 tables, 80 figures
    Publisher
    Stanford University Press
    Imprint name
    Stanford University Press
    Publication date
    25 August 2005
    Publication City/Country
    Palo Alto
    Author Information
    Dr. Robert Phillips is Founder and Chief Technology Officer of Nomis Solutions and a lecturer at the Stanford University Business School.
    Review quote
    "Data-driven systems for revenue optimization have transformed the transportation and hospitality industries, and are increasingly important in many other sectors of the global economy. Drawing on his unparalleled knowledge of current business practice, Bob Phillips has written the first book on this important subject that is both intellectually rigorous and accessible to a broad business audience - one that communicates clearly both the how and the why of scientific pricing and revenue optimization. It will be the definitive sourcebook for years to come." - J. Michael Harrison, Stanford University "Pricing and Revenue Optimization is a much needed text in the quantitative field of yield management and dynamic pricing to improve business decisions. It is one of many increasingly important topics that have grown out of the disciplines of Operations Research and Management Science. The book offers a balanced presentation of theoretical principles and industrial experience, showing how pricing, market elasticity, risk, and market share affect a number of important business measures. It is particularly valuable to have the models and analyses that support software being developed for decision makers in today's rapidly changing markets. Faculty, students, consultants, and banking and financial managers should find this book of great interest." - Robert Oliver, former Chairman of the Board of Fair, Isaac & Company; University of California, Berkeley "This book is just what I would have expected from someone with the intellectual brilliance of Bob Phillips. Starting with the basic tenets of Pricing and Market Segmentation, he produces a thorough, readable, comprehensive study of Revenue Optimization, beautifully balancing both the conceptual/theoretical and practical aspects of the discipline. Using rigorous mathematical proofs and interesting illustrations from current practice, he has created a history of where PRO has been and a summary of the current state of Revenue Management theory. He then suggests a set of extensions that will lead us on to the next level of understanding and effectiveness, including a thoughtful discussion of the human emotional/ethical reactions to various pricing approaches. This book will immediately become an essential part of Continental Airline's Revenue Management training curriculum." - Bill Brunger,Senior Vice President - Network, Continental Airlines "This book is just what I would have expected from someone with the intellectual brilliance of Bob Phillips. Starting with the basic tenets of Pricing and Market Segmentation, he produces a thorough, readable, comprehensive study of Revenue Optimization, beautifully balancing both the conceptual/theoretical and practical aspects of the discipline. Using rigorous mathematical proofs and interesting illustrations from current practice, he has created a history of where PRO has been and a summary of the current state of Revenue Management theory. He then suggests a set of extensions that will lead us on to the next level of understanding and effectiveness, including a thoughtful discussion of the human emotional/ethical reactions to various pricing approaches. This book will immediately become an essential part of Continental Airline's Revenue Management training curriculum." - Bill Brunger, Senior Vice President - Network, Continental Airlines "At last, an accessible and insightful pricing and revenue optimization book with just the right balance between theory and practice." - Guillermo Gallego, Columbia University
    Back cover copy
    "Data-driven systems for revenue optimization have transformed the transportation and hospitality industries, and are increasingly important in many other sectors of the global economy. Drawing on his unparalleled knowledge of current business practice, Bob Phillips has written the first book on this important subject that is both intellectually rigorous and accessible to a broad business audience--one that communicates clearly both the how and the why of scientific pricing and revenue optimization. It will be the definitive sourcebook for years to come." --J. Michael Harrison, Stanford University "Pricing and Revenue Optimization is a much needed text in the quantitative field of yield management and dynamic pricing to improve business decisions. It is one of many increasingly important topics that have grown out of the disciplines of Operations Research and Management Science. The book offers a balanced presentation of theoretical principles and industrial experience, showing how pricing, market elasticity, risk, and market share affect a number of important business measures. It is particularly valuable to have the models and analyses that support software being developed for decision makers in today's rapidly changing markets. Faculty, students, consultants, and banking and financial managers should find this book of great interest." --Robert Oliver, former Chairman of the Board of Fair, Isaac & Company; University of California, Berkeley
    Flap copy
    This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revene optimization invaluable.