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    Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Harper Perennial) (Paperback) By (author) Dan Ariely

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    DescriptionWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

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  • Full bibliographic data for Predictably Irrational, Revised and Expanded Edition

    Predictably Irrational, Revised and Expanded Edition
    The Hidden Forces That Shape Our Decisions
    Authors and contributors
    By (author) Dan Ariely
    Physical properties
    Format: Paperback
    Number of pages: 384
    Width: 132 mm
    Height: 201 mm
    Thickness: 28 mm
    Weight: 272 g
    ISBN 13: 9780061353246
    ISBN 10: 0061353248

    Warengruppen-Systematik des deutschen Buchhandels: 17820
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: ECO
    Nielsen BookScan Product Class 3: S4.5
    B&T Modifier: Region of Publication: 01
    BIC subject category V2: JMH, KC
    B&T Modifier: Academic Level: 05
    LC subject heading:
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: ENGM8000
    DC22: 153.83
    BISAC V2.8: PSY031000
    Libri: ENTS3500
    LC subject heading:
    BISAC V2.8: BUS069000
    LC subject heading:
    BISAC V2.8: BUS016000
    B&T Approval Code: A11244020
    LC subject heading:
    DC21: 153.83
    LC subject heading: ,
    B&T Approval Code: A11245600, C45240000
    DC22: 153.8/3
    LC classification: BF448 .A75 2010
    BISAC V2.8: PSY008000
    1, Revised
    Edition statement
    Revised and Expanded ed.
    HarperCollins Publishers Inc
    Imprint name
    HarperCollins Publishers
    Publication date
    01 May 2010
    Publication City/Country
    New York, NY
    Review quote
    "Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on."--New York Times Book Review