Predictably Irrational, Revised and Expanded Edition
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Predictably Irrational, Revised and Expanded Edition

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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable making us predictably irrational."

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Product details

  • Paperback | 384 pages
  • 132.08 x 200.66 x 27.94mm | 272.15g
  • HarperCollins Publishers Inc
  • HarperCollins Publishers
  • New York, NY, United States
  • English
  • Revised
  • Revised and Expanded ed.
  • black & white illustrations
  • 0061353248
  • 9780061353246
  • 4,561

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Review quote

PREDICTABLY IRRATIONAL is a scientific but imminently readable and decidedly insightful look into why we do what we do every day...and why, even though we know better, we may never change. --Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia"

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