Predictably Irrational, Revised and Expanded Edition
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Predictably Irrational, Revised and Expanded Edition

By (author) Dan Ariely

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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

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  • Paperback | 384 pages
  • 132.08 x 200.66 x 27.94mm | 272.15g
  • 01 May 2010
  • HarperCollins Publishers Inc
  • HarperCollins Publishers
  • New York, NY
  • English
  • Revised
  • Revised and Expanded ed.
  • black & white illustrations
  • 0061353248
  • 9780061353246
  • 4,011

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"Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on."--New York Times Book Review

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"A marvelous book... thought provoking and highly entertaining." --Jerome Groopman, New York...

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