- Publisher: HarperTorch
- Format: Paperback | 348 pages
- Dimensions: 107mm x 172mm x 24mm | 181g
- Publication date: 11 May 2010
- ISBN 10: 0062018205
- ISBN 13: 9780062018205
- Edition statement: Revised and updated edition.
- Illustrations note: black & white illustrations, black & white line drawings, black & white tables
- Sales rank: 1,039
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By Kadi T 12 Jan 2014
First of all this version of the book is the small size one just fyi.
Dan Ariely offers good insights on how people really make their decisions (behavioral economics) versus how it is thought they make them (economics).
I enjoyed his experiments and the outcomes, especially intriguing was one conducted on men who were in 'an aroused state' - it appears one can really not think straight in this condition which is rather frightening and brings up many questions.
What I didn't enjoy as much were his own elaborations on those experiments, I don't mean the conclusions but rather what he continued to write based on these conclusions...if a book is about scientific research I don't think he should've written about his own opinion so much but that's just what I think and that part was not my cup of tea. Some of it just went way off initial research and topic and felt more like a book about his own ideas about the society. But since it is his book he has that right.
Overall I would recommend this book because it did have interesting facts presented there and a few surprising outcomes.