• Predatory Thinking: A Masterclass in Out-thinking the Competition See large image

    Predatory Thinking: A Masterclass in Out-thinking the Competition (Hardback) By (author) Dave Trott

    $12.80 - Save $3.33 20% off - RRP $16.13 Free delivery worldwide Available
    Dispatched in 3 business days
    When will my order arrive?
    Add to basket | Add to wishlist |

    DescriptionPowerful strategies for how to out-think the competition -- from one of the true greats of the advertising world Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. 'You're crazy, you'll never out-run a tiger,' says the other explorer. 'I don't have to out-run the tiger,' he replies. 'I just have to out-run you.' Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Socrates and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.


Other books

Other people who viewed this bought | Other books in this category
Showing items 1 to 10 of 10

 

Reviews | Bibliographic data
  • Full bibliographic data for Predatory Thinking

    Title
    Predatory Thinking
    Subtitle
    A Masterclass in Out-thinking the Competition
    Authors and contributors
    By (author) Dave Trott
    Physical properties
    Format: Hardback
    Number of pages: 300
    Width: 136 mm
    Height: 200 mm
    Thickness: 30 mm
    Weight: 360 g
    Language
    English
    ISBN
    ISBN 13: 9780230770669
    ISBN 10: 0230770665
    Classifications

    BIC E4L: ADV
    Nielsen BookScan Product Class 3: T17.0
    BIC subject category V2: VS
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Libri: ENGM8000, BUSI5056, MANA1000
    BISAC V2.8: BUS002000, SEL000000, BUS043060
    DC23: 158.1
    Thema V1.0: VS
    Edition
    Unabridged
    Edition statement
    Unabridged
    Publisher
    Pan MacMillan
    Imprint name
    MACMILLAN
    Publication date
    23 May 2013
    Publication City/Country
    London
    Author Information
    Dave Trott is currently Chairman of The Gate London. Part of The Gate worldwide, it has offices in New York, Hong Kong, Singapore, Edinburgh and Dublin. As part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Ariston and on and on', the Cadburys Flake ads and many more, Dave's former agency Gold Greenlees Trott was voted Agency of the Year by Campaign Magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising. Twitter @davetrott http://www.youtube.com/user/davetrottads http://www.cstadvertising.com/blog/