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    The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World (Center for Public Leadership) (Hardback) By (author) John Elkington, By (author) Pamela Hartigan

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    DescriptionRenowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work. Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world. By understanding these entrepreneurs' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow's leaders can learn from them. Start investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they're helping to define.

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  • Full bibliographic data for The Power of Unreasonable People

    The Power of Unreasonable People
    How Social Entrepreneurs Create Markets That Change the World
    Authors and contributors
    By (author) John Elkington, By (author) Pamela Hartigan
    Physical properties
    Format: Hardback
    Number of pages: 272
    Width: 165 mm
    Height: 241 mm
    Thickness: 30 mm
    Weight: 582 g
    ISBN 13: 9781422104064
    ISBN 10: 1422104060

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.0T
    B&T Modifier: Region of Publication: 01
    LC subject heading:
    BIC subject category V2: KJ
    B&T Modifier: Academic Level: 05
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    DC22: 658
    B&T Modifier: Continuations: 02
    BISAC V2.8: SOC033000
    Libri: I-BE
    B&T Approval Code: A48204000
    BISAC V2.8: BUS048000
    B&T Approval Code: A48230000
    BISAC V2.8: BUS079000
    LC subject heading:
    BISAC V2.8: BUS025000
    LC subject heading: ,
    B&T Approval Code: A31300000
    DC22: 361.7068/8
    LC classification: HD60 .E45 2008
    DC22: 361.70688
    Thema V1.0: KJ, KCP, JKSN1
    Harvard Business Review Press
    Imprint name
    Harvard Business Review Press
    Publication date
    04 February 2008
    Publication City/Country
    Boston, MA
    Author Information
    John Elkington is the Founder, Chief Entrepreneur, and Non-Executive Director of the international consultancy SustainAbility, Ltd. Pamela Hartigan is Managing Director for the Schwab Foundation for Social Entrepreneurship.