Pour Your Heart into it
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Pour Your Heart into it : How Starbucks Built a Company One Cup at a Time

By (author) Howard Schultz , By (author) Dori Jones Yang

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The vision came to Schultz while traveling through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but with the coffee bars that are an integral part of the country's social life. He knew in his heart that Americans would embrace the coffee bar experience in the same way. The idea was the beginning - and the marketing of the brand was brilliant. But Schultz gives credit for the growth of the company to a foundation of values seldom found in corporate America, values that place as much importance on the company's employees as they do on profits, as much attention to creativity as to growth. Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as "Don't be threatened by people smarter than you, " "Compromise anything but your core values, " "Seek to renew yourself even when you're hitting home runs, " and, most simply, "Everything matters."

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  • Paperback | 351 pages
  • 154 x 230 x 24mm | 480.81g
  • 13 Jan 1999
  • Hyperion
  • New York
  • English
  • 0786883561
  • 9780786883561
  • 24,337

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Author Information

Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle. Dori Jones Yang has fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.

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Customer reviews

Humble intelligeint book

the book is really well written. I really like reading it. Good example for the people who want to dream big. Howard is a good story teller and admits the achievements of his team and give them due credit. Moreover, he also dont claim himself to be genius and in the book several times said that he was always learning from others. very humble book. His philanthropist approach is what every big corporation should adopt open mindedly. He would have helped much more but atleast he triedshow more
by M Irfan Hameed