Positioning
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Positioning : Wie Marken und Unternehmen in übersättigten Märkten überleben

By (author) Al Ries , By (author) Jack Trout , Translated by Lorenz Wied

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  • Hardback
  • 149 x 231 x 20mm | 443g
  • 01 Jun 2012
  • Vahlen Franz GmbH
  • German
  • 3800637901
  • 9783800637904

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