Positioning : The Battle for Your Mind

By (author) Al Ries

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Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad and marketing campaigns, with many fascinating case histories and helpful pointers. Book available.

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  • Hardback
  • 124.46 x 144.78 x 25.4mm | 181.44g
  • 15 Jun 2004
  • American Media International LLC
  • Burlington
  • English
  • Abridged
  • 4th
  • 1932378251
  • 9781932378252
  • 1,143,992

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