Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind


By (author) Al Ries

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  • Publisher: American Media International LLC
  • Format: Hardback
  • Dimensions: 124mm x 145mm x 25mm | 181g
  • Publication date: 15 June 2004
  • Publication City/Country: Burlington
  • ISBN 10: 1932378251
  • ISBN 13: 9781932378252
  • Edition: 4, Abridged
  • Edition statement: 4th
  • Sales rank: 1,134,007

Product description

Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad and marketing campaigns, with many fascinating case histories and helpful pointers. Book available.

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