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    Positioning: The Battle for Your Mind (Hardback) By (author) Al Ries

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    DescriptionDiscusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad and marketing campaigns, with many fascinating case histories and helpful pointers. Book available.


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  • Full bibliographic data for Positioning

    Title
    Positioning
    Subtitle
    The Battle for Your Mind
    Authors and contributors
    By (author) Al Ries
    Physical properties
    Format: Hardback
    Width: 124 mm
    Height: 145 mm
    Thickness: 25 mm
    Weight: 181 g
    Language
    English
    ISBN
    ISBN 13: 9781932378252
    ISBN 10: 1932378251
    Classifications

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Merchandise Category: AUD
    B&T Modifier: Region of Publication: 01
    BIC subject category V2: KJP
    B&T Modifier: Subject Development: 10
    DC21: 651.7
    B&T General Subject: 180
    LC subject heading:
    B&T Approval Code: A48500300
    B&T Modifier: Academic Level: 03
    BISAC V2.8: BUS007000, BUS043000
    B&T Approval Code: A48400300
    DC22: 651.7
    Ingram Subject Code: JB
    Libri: I-JB
    Warengruppen-Systematik des deutschen Buchhandels: 57860
    DC22: 659.1
    LC subject heading:
    BISAC V2.8: BUS041000
    LC classification: HF5827.2 .R53 2004B
    Thema V1.0: KJP
    Edition
    4, Abridged
    Edition statement
    4th
    Publisher
    American Media International LLC
    Imprint name
    American Media International LLC
    Publication date
    15 June 2004
    Publication City/Country
    Burlington