Positioning : The Battle for Your Mind

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Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad and marketing campaigns, with many fascinating case histories and helpful pointers. Book available.

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Product details

  • Audio
  • 116.8 x 182.9 x 33mm | 136.08g
  • American Media International LLC
  • Burlington, United States
  • English
  • Abridged
  • 4th
  • 1932378243
  • 9781932378245
  • 1,202,416

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