Positioning: The Battle for Your Mind (Paperback)
$10.98 - Save $6.77 38% off - RRP $17.75 Free delivery worldwide Available
Dispatched in 2 business days When will my order arrive?
DescriptionThe first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market - and stays there; position a follower so that it can occupy a niche not claimed by the leader; avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: use leading ad agency techniques to capture the biggest market share and become a household name; build your strategy around your competition's weaknesses; reposition a strong competitor and create a weak spot; use your present position to its best advantage; choose the best name for your product; determine when-and why-less is more; and analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
- Published: 03 January 2001
- Format: Paperback 213 pages
- ISBN 13: 9780071373586 ISBN 10: 0071373586
- Sales rank: 10,126
$7.40 - Save $2.21 22% off - RRP $9.61
$56.69 - Save $24.05 29% off - RRP $80.74
$14.10 - Save $10.10 41% off - RRP $24.20
$6.52 - Save $1.54 19% off - RRP $8.06
$10.69 - Save $4.31 28% off - RRP $15.00
There are currently no reviews for Positioning.
You must be logged in and a registered user to add a review.