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    In The Plex: How Google Thinks, Works and Shapes Our Lives (Hardback) By (author) Steven Levy

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    DescriptionIt is best known for its search engine, but as Steven Levy explains, Google's ambitions go far beyond internet searching. It has moved into mobile phones, computer operating systems, television, and is the most powerful company in the advertising business. Its advertising business produces revenues so substantial that the company has no difficulty funding all its other projects. The company has an unusual corporate culture, which Levy describes. The founders are often seen on Rollerblades, there are exercise breaks for employees and certain foods are either free or minimally priced. There is simultaneously an atmosphere of seriousness and playfulness. What role this corporate culture plays in the company's success is one question that In the Plex will address. For example, every Googler has 20% time -- employees are allowed to spend 20% of their time on projects of their own devising. No manager can prevent this. Some successful corporate businesses have come from 20% time. Levy provides the background on Google's decision to enter the Chinese market, a decision that was controversial within the company at the time and which has recently made news as Google threatens to withdraw from China. He explains how "cloud computing" is the next frontier for Google, and he takes the reader into product development, including products that should be reaching market around the time the book is published. He explains what Google is doing to counter the rise of social networks such as Facebook (Google has its own social network), real-time competitors such as Twitter, and the looming risk of government regulation because of its dominance of the internet.


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  • Full bibliographic data for In The Plex

    Title
    In The Plex
    Subtitle
    How Google Thinks, Works and Shapes Our Lives
    Authors and contributors
    By (author) Steven Levy
    Physical properties
    Format: Hardback
    Number of pages: 432
    Width: 162 mm
    Height: 238 mm
    Thickness: 38 mm
    Weight: 640 g
    Language
    English
    ISBN
    ISBN 13: 9781416596585
    ISBN 10: 1416596585
    Classifications

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: MED
    Nielsen BookScan Product Class 3: T8.7
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KNTX
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    Libri: I-BE
    B&T Modifier: Text Format: 01
    BISAC V2.8: BUS077000, COM060000, BUS070030
    B&T Approval Code: A48186000, A93661500
    LC subject heading: ,
    DC22: 338.7/6102504
    LC subject heading:
    DC22: 338.76102504
    BISAC Merchandising Theme: TP066
    Ingram Theme: TOPC/INTERN
    LC classification: HD9696.8.U64 G6657 2011
    Thema V1.0: KNTX
    Publisher
    SIMON & SCHUSTER
    Imprint name
    SIMON & SCHUSTER
    Publication date
    04 December 2011
    Publication City/Country
    New York
    Review quote
    "Steven Levy's new account [of Google], "In the Plex, " is the most authoritative to date and in many ways the most entertaining." --James Gleick, "The New York Review of Books "