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    Playing to Win: How Strategy Really Works (CD-Audio) By (author) A G Lafley, By (author) Roger L Martin, Performed by L J Ganser

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    DescriptionThis is A.G. Lafley's guidebook. Shouldn't it be yours as well?Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he?ll use to restore P&G to its former dominance?listen to this audiobook."Playing to Win," a noted "Wall Street Journal" and "Washington Post" bestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G's sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The audiobook shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success?where to play and how to win.Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? (5) What management systems are required to support our choices?The result is a playbook for winning.The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach?and then making the right choices to support it?makes the difference between just playing the game and actually winning."Playing to Win" outlines a proven method that has worked for some of today's most celebrated brands and products. Let this audiobook serve as your new guide to winning, as well.

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  • Full bibliographic data for Playing to Win

    Playing to Win
    How Strategy Really Works
    Authors and contributors
    By (author) A G Lafley, By (author) Roger L Martin, Performed by L J Ganser
    Physical properties
    Format: CD-Audio
    Width: 135 mm
    Height: 170 mm
    Thickness: 10 mm
    Weight: 45 g
    ISBN 13: 9781491528921
    ISBN 10: 1491528923

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: T17.1
    BIC subject category V2: KJM
    DC21: 658.4012
    BIC subject category V2: KJC
    Libri: I-BE
    BISAC V2.8: BUS063000
    DC22: 658.4012
    Warengruppen-Systematik des deutschen Buchhandels: 57850
    Ingram Subject Code: JB
    BISAC V2.8: BUS041000
    Thema V1.0: KJM, KJC
    Imprint name
    Publication date
    02 September 2014