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    Planet Google: How One Company is Transforming Our Lives (Paperback) By (author) Randall E. Stross

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    DescriptionThis is a revelatory expose of Google and its ambition to become the controller of 'all the world's information'. "Planet Google" explores the profound implications of that strategy for the business world, and for us all. Google has a dream: to manage the entire world's information. The company wants to access every single bit of it it can - from news, to financial and historical data; from the content of books, films and TV, to a complete record of the Earth's surface; and most controversially, the statistics of our personal lives - from what we have been reading, to who we have been talking to, to what we have been buying and where. If information is power, then Google are a force to be reckoned with. Google is almost evangelical in its belief that by realizing its vision it will be fulfilling the promise of computing, as envisioned by its founding developers. Others, however, are increasingly alarmed by the invasion of privacy that Google's vision might both entail and enable. With unprecedented access to the key players at Google HQ, "Planet Google" is a revelatory - and often alarming - behind-the-scenes investigation into Google's plans, and the implications of its mission for our future.


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  • Full bibliographic data for Planet Google

    Title
    Planet Google
    Subtitle
    How One Company is Transforming Our Lives
    Authors and contributors
    By (author) Randall E. Stross
    Physical properties
    Format: Paperback
    Number of pages: 288
    Width: 129 mm
    Height: 198 mm
    Thickness: 22 mm
    Weight: 271 g
    Language
    English
    ISBN
    ISBN 13: 9781843549826
    ISBN 10: 1843549824
    Classifications

    BIC E4L: MED
    Nielsen BookScan Product Class 3: T8.7
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Libri: ENGM8000, BUSI5056, MANA1000
    BIC subject category V2: KNTX1, JFFP
    DC22: 338.76102504
    BISAC V2.8: BUS032000
    Edition statement
    Trade Paperback.
    Publisher
    ATLANTIC BOOKS
    Imprint name
    ATLANTIC BOOKS
    Publication date
    01 May 2009
    Publication City/Country
    London
    Author Information
    Randall E. Stross is one of the most respected reporters covering Silicon Valley. He is the New York Times columnist from the Valley, and teaches business history at San Jose State University. He is the author of several previous books, including The Microsoft Way, Steve Jobs and the NeXT Big Thing, and eBoys: The First Inside Account of Venture Capitalists at Work. He lives in Menlo Park, California.
    Review quote
    "'Sharp-eyed... A restless examination of Google's strengths and weaknesses, and contradictions... The company that emerges from this book is a more rickety and interesting enterprise than non-geeks might imagine.' Guardian"