Planet Google: One Company's Audacious Plan to Organize Everything We Know

Planet Google: One Company's Audacious Plan to Organize Everything We Know

Paperback

By (author) Randall Stross

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  • Publisher: SIMON & SCHUSTER
  • Format: Paperback | 275 pages
  • Dimensions: 138mm x 214mm x 18mm | 259g
  • Publication date: 22 September 2009
  • ISBN 10: 1416546960
  • ISBN 13: 9781416546962
  • Edition statement: Reprint
  • Sales rank: 498,629

Product description

"In this spellbinding behind-the-scenes look, Stross leads readers through Google s evolution the unfolding narrative reads like a suspense novel" ("Publishers Weekly," starred review). Based on unprecedented access to the "Googleplex," "Planet Google "goes deep inside the company to unveil the extraordinary scope and scale of its ambition to become the master gate-keeper of "all the world s information," including its users most personal information. "New York Times "columnist Randall Stross provides a lively tour through Google s flurry of new information gathering initiatives. Will Google stay true to its famous "Don t Be Evil" mantra? Will it protect all of the personal information it collects? "Planet Google "is a much-needed wake-up call about how powerful the Google juggernaut has become.

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Author information

Randall Stross is the author of the "New York Times "column "Digital Domain" and of several books, including "The Microsoft Way "and "eBoys." He lives in Menlo Park, California.

Review quote

"A vigorous history/analysis/appraisal of the 21st century's most notable company." -- "Fortune"