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    Title
    Places
    Subtitle
    Identity, Image and Reputation
    Authors and contributors
    By (author) Simon Anholt
    Physical properties
    Format: Hardback
    Number of pages: 184
    Width: 165 mm
    Height: 240 mm
    Thickness: 17 mm
    Weight: 429 g
    Audience
    College/higher education
    General/trade
    Professional and scholarly
    Language
    English
    ISBN
    ISBN 13: 9780230239777
    ISBN 10: 0230239773
    Classifications
    Dewey: 338.47910688
    BIC subject category: KNSG
    Dewey: 658.827
    Nielsen BookScan Product Class: S4.3
    BISAC category code: BUS067000
    BISAC category code: BUS043030
    Dewey: 658.848
    BISAC category code: BUS035000
    LC classification: HF
    Illustrations note
    3 black & white tables, 1 figures
    Publisher
    Palgrave MacMillan
    Imprint name
    Palgrave MacMillan
    Publication date
    15 December 2009
    Publication City/Country
    Basingstoke/GB
    Biographical note
    SIMON ANHOLT is the leading authority on managing and measuring national identity and reputation, and the creator of the field of nation and place branding. He is a member of the UK Foreign Office's Public Diplomacy Board, and has advised the governments of some 30 other countries from Chile to Botswana, Korea to Jamaica, and Bhutan to the Faroe Islands. He is Founding Editor of the quarterly journal, Place Branding and Public Diplomacy, and author of Another One Bites The Grass, Brand New Justice, Brand America and Competitive Identity -- The New Brand Management for Nations, Cities and Regions. He publishes two major annual surveys, the Anholt Nation Brands Index and City Brands Index. For further information, please see www.simonanholt.com.
    Main description
    Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully and productively with the governments of other places. But what can actually be done to understand and measure the reputations of places, and even to influence them? Are they simply 'brand images' like the images of products, that can be influenced at will by the tricks and techniques of commercial marketing? Or are they, as Simon Anholt argues, deeply rooted cultural phenomena that move – if they move at all – very slowly, and only in response to major events and changes in the places themselves? This new collection of essays by the 'father of place branding', Simon Anholt, reveals compelling and essential new thinking on the nature of national reputation.
    Table of contents
    Introduction Some Important Distinctions in Place Branding Nation Brand as Context and Reputation Is Place Branding a Capitalist Tool? Why Brand? Some Practical Considerations for Nation Branding When Place Images Change Public Diplomacy and Place Branding: Where's the Link? 'Brand Europe' -- Where Next? Public Sector, Private Sector Place Branding: Is it marketing, or isn't it? More on Brands. 'Nation Branding' in Asia Place Branding: Cause or Effect? Should Place Brands be Simple?