Places: Identity, Image and Reputation (Hardback)
$42.83 - Save $3.17 (6%) - RRP $46.00 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for Places Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Full description- Publisher: Palgrave MacMillan
- Published: 15 December 2009
- Format: Hardback 184 pages
- See: Full bibliographic data
- Categories: Urban Economics | International Business | Sales & Marketing | Tourism Industry
- ISBN 13: 9780230239777 ISBN 10: 0230239773
- Sales rank: 329,882
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Full description for Places
Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully and productively with the governments of other places. But what can actually be done to understand and measure the reputations of places, and even to influence them? Are they simply 'brand images' like the images of products, that can be influenced at will by the tricks and techniques of commercial marketing? Or are they, as Simon Anholt argues, deeply rooted cultural phenomena that move -- if they move at all -- very slowly, and only in response to major events and changes in the places themselves? This new collection of essays by the 'father of place branding', Simon Anholt, reveals compelling and essential new thinking on the nature of national reputation.
