Persuasive Reports and Proposals

Persuasive Reports and Proposals

Paperback

By (author) Andrew Leigh

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Product description

This volume provides guidance to ensure that what is written gets the desired results. It shows how to pay attention to PRIDE: purpose - clarifying the aim and constructing a persuasive argument; reader - identifying and understanding an audience to anticipate objections and retain attention; image - creating an appropriate style and tone, while avoiding spoilers (poor grammar and literals) which undermine credibility; detail - using effective facts, logical links and simple sentences; and enhancers - seeking commitment, building in emotional appeal and editing to perfect the draft. "Training Extras" is a comprehensive series which covers all the crucial skill areas for the first-time manager or supervisor, providing: the key issues in an easy-to-read style; diagrams, models and charts for clarity and quick reference; helpful starting points to build confidence and encourage "hands-on" practice; practical advice and tips based on real-life management issues and examples. Andrew Leigh is the author of "20 Ways to Manage Better" and "Effective Change".

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