The Personal MBA: Master the Art of Business

The Personal MBA: Master the Art of Business

Book rating: 01 Paperback

By (author) Josh Kaufman

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  • Publisher: PORTFOLIO
  • Format: Paperback | 446 pages
  • Dimensions: 141mm x 214mm x 39mm | 395g
  • Publication date: 28 August 2012
  • Publication City/Country: New York
  • ISBN 10: 1591845572
  • ISBN 13: 9781591845577
  • Edition statement: Revised, Expanded ed.
  • Sales rank: 19,089

Product description

A world-class business education in a single volume. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. "The Personal MBA" distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. "The Personal MBA" explains concepts such as: *The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets. *The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. *The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking. *4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are? True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

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Customer reviews

By klebe85 20 Sep 2012 1

I personally agree with the author when he says that today students should think twice before spending a lot of money in order to attend an MBA and I mostly agree with the introduction of the book, but the fact that the author is proposing this text as it is enough knowledge for the business is just crazy.

I actually find this book completely unuseful, even if well written. It is just a collection of definitions written in a way to be understood by everyone, but all concepts are incomplete enough to be unuseful and no example on how to apply the concepts to concrete problems is shown (of course it is not, because you simply can't fight real problems with just a few theoritical and informal definitions in mind).

Concluding, to me this book is just an example of good marketing, but I would not suggest it to my friends. If you agree like the author and I that for the most of the cases you can skip to spend money on an MBA, just educate yourself in another manner, like reading better books, attending online classes (e.g. Coursera ) or an open cheaper university