- Publisher: PORTFOLIO
- Format: Paperback | 446 pages
- Dimensions: 140mm x 212mm x 32mm | 320g
- Publication date: 28 August 2012
- Publication City/Country: New York
- ISBN 10: 1591845572
- ISBN 13: 9781591845577
- Edition statement: Revised, Expanded ed.
- Sales rank: 14,870
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business "really" works.Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In "The Personal MBA," he shares the essentials of sales, marketing, negotiation, strategy, and much more.True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
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By klebe85 20 Sep 2012
I personally agree with the author when he says that today students should think twice before spending a lot of money in order to attend an MBA and I mostly agree with the introduction of the book, but the fact that the author is proposing this text as it is enough knowledge for the business is just crazy.
I actually find this book completely unuseful, even if well written. It is just a collection of definitions written in a way to be understood by everyone, but all concepts are incomplete enough to be unuseful and no example on how to apply the concepts to concrete problems is shown (of course it is not, because you simply can't fight real problems with just a few theoritical and informal definitions in mind).
Concluding, to me this book is just an example of good marketing, but I would not suggest it to my friends. If you agree like the author and I that for the most of the cases you can skip to spend money on an MBA, just educate yourself in another manner, like reading better books, attending online classes (e.g. Coursera ) or an open cheaper university
"I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman." -David Allen, author of "Getting Things Done" "File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business." -Seth Godin, author of "Linchpin" "No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game." -Kevin Kelly, founding executive editor, "Wired," and author of "What Technology Wants" "A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way." -Ali Safa vi, executive director of international sales and distribution, The Walt Disney Company "An absolutely amazing book! I'm highly recommending this to all creative types, for the best overview of the modern business mind-set they need." -Derek Sivers, founder, CD Baby, sivers.org "Josh has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended." -Ben Casnocha, author of "My Start-Up Life" "An enterprising and thrifty way to hack business school. This is a fantastic resource for motivated autodidacts looking to get into business." -Gina Trapani, founding editor, Lifehacker.com, and author of "Upgrade Your Life"