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    Permission Marketing: Turning Strangers into Friends and Friends into Customers (Pocket Books) (Paperback) By (author) Seth Godin

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    DescriptionWhether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.


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  • Full bibliographic data for Permission Marketing

    Title
    Permission Marketing
    Subtitle
    Turning Strangers into Friends and Friends into Customers
    Authors and contributors
    By (author) Seth Godin
    Physical properties
    Format: Paperback
    Number of pages: 256
    Width: 129 mm
    Height: 198 mm
    Thickness: 20 mm
    Weight: 178 g
    Language
    English
    ISBN
    ISBN 13: 9781416526667
    ISBN 10: 1416526668
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.0T
    BIC subject category V2: KJS
    Libri: ENGM8000
    DC22: 658.8
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    BISAC V2.8: BUS043000, BUS058000
    Libri: ABSA3050, MARK3600, VERM0600
    Edition
    New edition
    Edition statement
    New edition
    Publisher
    SIMON & SCHUSTER
    Imprint name
    POCKET BOOKS
    Publication date
    05 February 2007
    Publication City/Country
    New York
    Author Information
    Seth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time. He is the author of several bestselling books including the classic PERMISSION MARKETING, SURVIVAL IS NOT ENOUGH, UNLEASHING THE IDEA VIRUS, PURPLE COW and ALL MARKETERS ARE LIARS.