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    The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York (Hardback) By (author) Chandler Burr

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    DescriptionFrom the "New York Times "perfume critic, a stylish, fascinating, unprecedented insider's view of an industry and its charismatic characters No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the "New York Times "perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes--one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty's mating of star power to the marketing of perfume, watching "Sex and the City"'s Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? In Paris at the elegant Herm s, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Herm s's perfume business and challenge "le monstre "of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The answer lies in Burr's informative and mesmerizing portrait of some of the extraordinary personalities who envision, design, create, and launch the perfumes that drive their billion-dollar industry.


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  • Full bibliographic data for The Perfect Scent

    Title
    The Perfect Scent
    Subtitle
    A Year Inside the Perfume Industry in Paris and New York
    Authors and contributors
    By (author) Chandler Burr
    Physical properties
    Format: Hardback
    Number of pages: 306
    Width: 165 mm
    Height: 241 mm
    Thickness: 26 mm
    Weight: 562 g
    Language
    English
    ISBN
    ISBN 13: 9780805080377
    ISBN 10: 0805080376
    Classifications

    B&T Book Type: NF
    BIC E4L: IND
    Nielsen BookScan Product Class 3: S4.6
    BIC subject category V2: KN
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    B&T Modifier: Subject Development: 10
    B&T General Subject: 420
    Ingram Subject Code: BE
    B&T Merchandise Category: SCI
    BIC subject category V2: WJH
    Ingram Theme: GEOG/NEWYRK
    BISAC Merchandising Theme: ET050
    Ingram Theme: CULT/FRANCE
    Libri: I-BE
    Warengruppen-Systematik des deutschen Buchhandels: 17870
    LC subject heading:
    Ingram Theme: LOCL/NYNEWY
    B&T Approval Code: A94622000
    BISAC V2.8: BUS070000, HEA003000
    LC subject heading:
    DC22: 338.766854
    DC21: 338.766854
    DC22: 338.7/66854
    LC subject heading: ,
    LC classification: HD9999.P3932 B87 2008
    LC subject heading:
    Thema V1.0: KN, WJH
    Publisher
    Henry Holt & Company
    Imprint name
    Henry Holt & Company
    Publication date
    22 January 2008
    Publication City/Country
    New York, NY
    Author Information
    Chandler Burr is the "New York Times "perfume critic and author of "The Emperor of Scent: A Story of Perfume, Obsession, and the Last Mystery of the Senses "and "A Separate Creation." Burr, who earned a master's in international economics and Japan studies from the Paul H. Nitze School/Johns Hopkins, has written for "The Atlantic," "The New York Times Magazine," "U.S. News & World Report "(where he was a contributing editor), and "The New Yorker." He lives in New York City.