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    Penguin by Design: A Cover Story 1935-2005 (Paperback) By (author) Phil Baines

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    DescriptionEver since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history. Rich with stunning illustrations and filled with detail of individual titles, designers and even the changing size and shape of the Penguin logo itself, this book shows how covers become design classics. By looking back at seventy years of Penguin paperbacks, Phil Baines charts the development of British publishing, book cover design and the role of artists and designers in creating and defining the Penguin look.Coupling indepth analysis of designers - from Jan Tschichold to Romek Marber - with a wide-ranging look at the range of series and titles published - from early Penguins and Pelicans, to wartime Specials, fiction and reference, this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration or printing techniques. Filled with inspiring images, "Penguin by Design" demonstrates just how difficult it is not to judge a book by its cover.

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  • Full bibliographic data for Penguin by Design

    Penguin by Design
    A Cover Story 1935-2005
    Authors and contributors
    By (author) Phil Baines
    Physical properties
    Format: Paperback
    Number of pages: 256
    Width: 182 mm
    Height: 219 mm
    Thickness: 18 mm
    Weight: 735 g
    ISBN 13: 9780141024233
    ISBN 10: 0141024232

    Nielsen BookScan Product Class 3: T1.1
    B&T General Subject: 140
    B&T Book Type: NF
    BIC E4L: ART
    B&T Modifier: Geographic Designator: 04
    B&T Modifier: Region of Publication: 03
    B&T Modifier: Academic Level: 05
    B&T Merchandise Category: REF
    B&T Modifier: Subject Development: 01
    Ingram Theme: CHRN/20CNTY
    Ingram Subject Code: AT
    BIC subject category V2: AF
    Libri: I-AT
    LC classification: Z
    Warengruppen-Systematik des deutschen Buchhandels: 25840
    Ingram Theme: CHRN/21CNTY
    B&T Approval Code: A28441200
    BISAC V2.8: ANT005000
    B&T Approval Code: A28200000
    Abridged Dewey: 686
    DC22: 070.50941
    LC subject heading: , ,
    DC21: 070.50941
    BISAC V2.8: DES001000
    Thema V1.0: AKH
    Penguin Books Ltd
    Imprint name
    Penguin Books Ltd
    Publication date
    30 November 2006
    Publication City/Country
    Author Information
    Phil Baines was born in Kendal, Westmorland in 1958. He graduated from St Martin's School of Art in 1985 and the Royal College of Art in 1987, and has been a Senior Lecturer at Central Saint Martin's College of Art & Design since 1991. He is author and designer of Type & typography, (with Andrew Haslam, 2002); and Signs, lettering in the environment, (with Catherine Dixon, 2003), both published by Laurence King. He is also a freelance graphic designer for clients including the Crafts Council, Goethe-Institut London, Matt's Gallery and Monotype Typography. His work often includes the use of his own typefaces, three of which have been released for general use: CanYou? (1991) and Ushaw (1994) by Neville Brody's Fuse, and Vere Dignum by Linotype in 2003.