Pay Per Click Marketing: Best Practice Strategies to Win New Customers Using Google AdWords and PPC

Pay Per Click Marketing: Best Practice Strategies to Win New Customers Using Google AdWords and PPC

Paperback 101 Guide

By (author) Phil Robinson, By (author) Lindsey Annison, By (author) Dave Chaffey, Edited by John Newton

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  • Publisher: Clickthrough Marketing
  • Format: Paperback | 58 pages
  • Dimensions: 216mm x 280mm x 3mm | 160g
  • Publication date: 18 May 2010
  • Publication City/Country: Lichfield
  • ISBN 10: 1907603026
  • ISBN 13: 9781907603020
  • Illustrations note: colour illustrations
  • Sales rank: 1,084,101

Product description

Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click. Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments before your competitors. Packed with bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your website, today. Find out how Google AdWords, Yahoo! and Microsoft can get your business in front of a global audience.

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Author information

Phil Robinson is an online marketing consultant with over 16 years experience in marketing planning, internet strategy and online acquisition. In 2004, Phil founded ClickThrough, an ethical search marketing agency specialising in pay per click, online PR, SEO, social media and conversion optimisation. He gives best practice training for businesses, runs seminars and writes eBooks on digital marketing strategy. Lindsey Annison is ClickThrough's chief blogger. A practising internet marketing consultant since 1996, Lindsey helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of Silicon.com's Outstanding Contribution to UK TechnologyA" Dr Dave Chaffey has been involved hands-onA" in SEM since 1998 when he built his first site. Since then he has consulted and trained many marketers to help improve their results from search engine marketing, including representatives from 3M, BP, HSBC Commercial, Mercedes-Benz, Smith and Nephew and Sony Professional. Dave is also author of five best-selling business books including Internet Marketing: Strategy, Implementation and Practice; and eMarketing eXcellence (with PR Smith).

Table of contents

Introduction to PPC Getting Started with PPC Preparing Your Campaign Structuring Your Campaign Advanced Keyword Usage Running Your Campaign Bids & Budgets Maximising Sales and Conversions The Importance of Quality Score Brands & Search Testing Your Way to Success Reports & Tracking Getting Your Ads in Front of a Wider Audience What's Next in PPC? Where To Go From Here