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    Pay Per Click Marketing: Best Practice Strategies to Win New Customers Using Google AdWords and PPC (101 Guide) (Paperback) By (author) Phil Robinson, By (author) Lindsey Annison, By (author) Dave Chaffey, Edited by John Newton

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    DescriptionLooking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click. Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments before your competitors. Packed with bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your website, today. Find out how Google AdWords, Yahoo! and Microsoft can get your business in front of a global audience.


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  • Full bibliographic data for Pay Per Click Marketing

    Title
    Pay Per Click Marketing
    Subtitle
    Best Practice Strategies to Win New Customers Using Google AdWords and PPC
    Authors and contributors
    By (author) Phil Robinson, By (author) Lindsey Annison, By (author) Dave Chaffey, Edited by John Newton
    Physical properties
    Format: Paperback
    Number of pages: 58
    Width: 216 mm
    Height: 280 mm
    Thickness: 3 mm
    Weight: 160 g
    Language
    English
    ISBN
    ISBN 13: 9781907603020
    ISBN 10: 1907603026
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 27820
    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.3
    BIC subject category V2: KJE
    Ingram Subject Code: BE
    BIC subject category V2: KJSA
    Libri: I-BE
    DC22: 658.872
    BISAC V2.8: BUS057000
    Illustrations note
    colour illustrations
    Publisher
    Clickthrough Marketing
    Imprint name
    Clickthrough Marketing
    Publication date
    18 May 2010
    Publication City/Country
    Lichfield
    Author Information
    Phil Robinson is an online marketing consultant with over 16 years experience in marketing planning, internet strategy and online acquisition. In 2004, Phil founded ClickThrough, an ethical search marketing agency specialising in pay per click, online PR, SEO, social media and conversion optimisation. He gives best practice training for businesses, runs seminars and writes eBooks on digital marketing strategy. Lindsey Annison is ClickThrough's chief blogger. A practising internet marketing consultant since 1996, Lindsey helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of Silicon.com's Outstanding Contribution to UK TechnologyA" Dr Dave Chaffey has been involved hands-onA" in SEM since 1998 when he built his first site. Since then he has consulted and trained many marketers to help improve their results from search engine marketing, including representatives from 3M, BP, HSBC Commercial, Mercedes-Benz, Smith and Nephew and Sony Professional. Dave is also author of five best-selling business books including Internet Marketing: Strategy, Implementation and Practice; and eMarketing eXcellence (with PR Smith).
    Table of contents
    Introduction to PPC Getting Started with PPC Preparing Your Campaign Structuring Your Campaign Advanced Keyword Usage Running Your Campaign Bids & Budgets Maximising Sales and Conversions The Importance of Quality Score Brands & Search Testing Your Way to Success Reports & Tracking Getting Your Ads in Front of a Wider Audience What's Next in PPC? Where To Go From Here