The PR Masterclass: How to Develop a Public Relations Strategy That Works (Hardback)
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DescriptionWritten by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity. This useful guide is aimed at PR professionals as well as small business owners and entreprenuers implementing a PR strategy for the first time.
- Published: 01 July 2014
- Format: Hardback 208 pages
- ISBN 13: 9781118756232 ISBN 10: 1118756231
- Sales rank: 124,531
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Reviews for The PR Masterclass
- Top review
I bought this on Kindle but it is so useful that I've ordered the hardback version as well. I have worked in PR for five years, but love this this book. It is crammed full of useful information and I have already started implementing ideas generated from reading it. by Justin Walker