Our True Intent is All for Your Delight

Our True Intent is All for Your Delight : The John Hinde Butlin's Photographs

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In the late 1960s and early 1970s, postcard entrepreneur John Hinde produced a series of images of Butlin's popular holiday camps throughout the British Isles. With his trademark use of bright colors and elaborate staging, each photograph featured a large cast of real holidaymakers. These narrative tableaux of Butlin's quiet lounges, ballrooms and bars were rescued from obscurity by dedicated Hinde fan Martin Parr (who introduces the book). Both grand and humble, they are now regarded as some of the strongest images of their era. John Hinde (1916-1998) was an important pioneer of color photography in Britain. Author of several early color photography books, he was diverted into circus management before founding the traveling "John Hinde Show." It failed, and he returned to photography in 1955, conceiving a new kind of postcard--brighter and better than anything produced before. He became the most successful postcard publisher in the world, although critical acclaim only began in 1993 with a retrospective exhibition at the Irish Museum of Modern Art. Hinde's Butlin's photographs have now been exhibited throughout Europe and America.

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  • Hardback | 128 pages
  • 248 x 308 x 18mm | 1,138.53g
  • LondonUnited Kingdom
  • English
  • 56 colour photos
  • 0954281306
  • 9780954281304
  • 835,469

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"Stunningly up-to-the-minute large-format photographs filled with fond ironies...The post card photographers capture the sort of bright, color-saturated period detail you might expect...by turns achingly sincere and unwittingly goofy." The New Yorker (May 19,2003)"Just look at the candy-bright hues in John Hinde's delicious collection of vintage postcards of Butlin's...best of all is the romance of the ballroom pictures. Are you dancing? We are." 'Hot Books' Elle "Long viewed only as a master of kitsch Hinde is now recognised, albeit posthumously, as a peerless social documentarian. Dazzling in their their colour intensity and strange clarity.... Visionary, Wonderful." Sean O'Hagan, The Observer, London"Extraordinary...the combination of aesthetics and promotion produced something that bypasses documentary and approaches an arresting British surrealism." David Jays, Financial Times"These phenomenal photographs...a cacophony of colour...Despite and because of their artifice, John Hinde's picture postcards are endlessly fascinating, exposing social trends, sartorial aberrations and a particular photographic vision. A delightful book." The Art Book (June 2003)"Wonderfully stylized...Check the prodigious use of Adidas three-stripe! Marvel at the tiki dicor blow-out at Butlin's Skegness Beachcomber bar! Remark on just how weird pre-Thatcherite Britain really was!" The Face "Enchanting and surreal" Vogue Magazine

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