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    The Other Side of Airfix: 60 Years of Toys, Games and Crafts (Hardback) By (author) Arthur Ward

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    DescriptionAirfix is synonymous with plastic model kits. The brand name has virtually become a noun, occupying a special place in that lexicon of trade names alongside Hoover, Sellotape, Perspex and Aqua-Lung. Throughout the war years Airfix survived on government contracts for a whole range of plastic items and by virtue of Kove's tenancious apetitie for business and doing a deal. By the war's end Airfix was the market leader in plastic injection moulded combs in Britain. By the time Airfix had released its first proper construction kit, a tiny model of Drake's flagship Golden Hind, in 1952, the firm was well established as a leading toy brand. Indeed throughout the 1950s, 60s and 70s Airfix invested heavily in developing new toys or manufacturing them under license for large US toy companies such as Hasbro. Very soon Airfix extended its activities beyond toys into games and arts and crafts and in short time famous names. Indeed so successful was Airfix at diversifying that by the 1970s the company had grown to such an extent that it had acquired other famous toy brands including Dinky Toys, Tri-ang, Meccano, and Romper Room. With its subsidiary Crayonne Airfix even harnessed the design talents of the then Terence Conranne in attempt to elevate plastic products to the rarified atmosphere of designer chic. So there's a lot more to Airfix than many might think and this book is the first attempt to document the myriad successful lines, outside of plastic kits, which contributed to the company's dramatic growth before a combination of factors forced it into brief liquidation in 1981. Written by someone with a lifetime's fascination for Airfix and who has written other books about the better known construction kit side of the business, The Other Airfix is a nostalgic trip down memory lane.


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  • Full bibliographic data for The Other Side of Airfix

    Title
    The Other Side of Airfix
    Subtitle
    60 Years of Toys, Games and Crafts
    Authors and contributors
    By (author) Arthur Ward
    Physical properties
    Format: Hardback
    Number of pages: 256
    Width: 172 mm
    Height: 248 mm
    Thickness: 20 mm
    Weight: 680 g
    Language
    English
    ISBN
    ISBN 13: 9781848848511
    ISBN 10: 184884851X
    Classifications

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: ANT
    Nielsen BookScan Product Class 3: T1.9
    B&T Modifier: Region of Publication: 03
    B&T Modifier: Academic Level: 05
    B&T Modifier: Subject Development: 01
    BIC subject category V2: WCW
    Ingram Subject Code: CR
    Libri: I-CR
    LC classification: NK
    B&T General Subject: 120
    B&T Approval Code: A04400000
    BISAC V2.8: CRA020000
    Abridged Dewey: 688
    BISAC V2.8: ANT050000
    Warengruppen-Systematik des deutschen Buchhandels: 14390
    DC23: 688.72
    Thema V1.0: WCW
    Illustrations note
    Over 100 colour images
    Publisher
    Pen & Sword Books Ltd
    Imprint name
    Remember When
    Publication date
    30 April 2013
    Publication City/Country
    South Yorkshire
    Review quote
    "The other Side of Airfix" is an engaging look at the company's history and a nostalgic trip down memory lane. Toy Soldier & Model Figure