Organizational Aspects of Health Communication Campaigns : What Works?
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.show more
- Paperback | 250 pages
- 142.2 x 218.4 x 17mm | 358.34g
- 23 Jul 1993
- SAGE Publications Inc
- Thousand Oaks, United States
- Will Be Reissue.
- 1, black & white illustrations
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