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    Organizational Aspects of Health Communication Campaigns: What Works? (Paperback) Edited by Thomas E. Backer, Edited by Everett M. Rogers

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    DescriptionHow do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.

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    Organizational Aspects of Health Communication Campaigns
    What Works?
    Authors and contributors
    Edited by Thomas E. Backer, Edited by Everett M. Rogers
    Physical properties
    Format: Paperback
    Number of pages: 250
    Width: 140 mm
    Height: 216 mm
    Thickness: 14 mm
    Weight: 335 g
    ISBN 13: 9780803949980
    ISBN 10: 0803949987

    B&T Book Type: NF
    BIC E4L: MED
    Ingram Subject Code: HL
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    BIC subject category V2: MBP
    B&T General Subject: 480
    BIC subject category V2: GTC
    Nielsen BookScan Product Class 3: S3.5
    Libri: I-HL
    Warengruppen-Systematik des deutschen Buchhandels: 26920
    B&T Merchandise Category: POD
    BISAC V2.8: LAN004000
    B&T Approval Code: A66300000
    LC subject heading: ,
    DC22: 613.07
    BISAC V2.8: HEA000000
    DC20: 362.1014
    LC subject heading: ,
    LC classification: 93014933
    DC22: 613/.07
    Sage Categories:
    LC classification: RA440.5 .B33 1993
    LC subject heading: ,
    Thema V1.0: MBP, GTC
    Edition statement
    Will Be Reissue.
    Illustrations note
    1, black & white illustrations
    SAGE Publications Inc
    Imprint name
    SAGE Publications Inc
    Publication date
    23 July 1993
    Publication City/Country
    Thousand Oaks
    Table of contents
    Introduction Partnership for a Drug-Free America - Thomas E Backer and Ginna Marston An Experiment in Social Marketing Commentary - Robert T Golembiewski Project STAR - Mary Ann Pentz and Thomas W Valente A Substance-Abuse Prevention Campaign in Kansas City Commentary - Leonard D Goodstein Turkey's Mass Media Family Planning Campaign - D Lawrence Kincaid et al Commentary - David Krackhardt The Stanford Five-City Heart Disease Prevention Project - June A Flora with Darius Jatilus et al Commentary - Peter B Vaill Diffusion and Re-Invention of Project DARE - Everett M Rogers Commentary - Mark Kiefaber The Harvard Alcohol Project - Kathryn C Montgomery Promoting the Designated Driver on Television Commentary - Jean M Bartunek Synthesis