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    Onward: How Starbucks Fought for Its Life Without Losing Its Soul (Paperback) By (author) Howard Schultz, With Joanne Gordon

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    DescriptionIn this #1 "New York Times" bestseller, the CEO of Starbucks recounts the story and leadershiplessons behind the global coffee company's comeback In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In "Onward," he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

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  • Full bibliographic data for Onward

    How Starbucks Fought for Its Life Without Losing Its Soul
    Authors and contributors
    By (author) Howard Schultz, With Joanne Gordon
    Physical properties
    Format: Paperback
    Number of pages: 350
    Width: 140 mm
    Height: 211 mm
    Thickness: 25 mm
    Weight: 454 g
    ISBN 13: 9781609613822
    ISBN 10: 1609613821

    Warengruppen-Systematik des deutschen Buchhandels: 27820
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: BIO
    BIC subject category V2: KC
    Nielsen BookScan Product Class 3: T4.8
    B&T Modifier: Academic Level: 05
    B&T Modifier: Subject Development: 10
    BIC subject category V2: BGB, KNS
    B&T General Subject: 180
    B&T Modifier: Geographic Designator: 01
    Ingram Subject Code: BE
    Libri: I-BE
    BISAC V2.8: BUS081000
    B&T Approval Code: A48904200
    LC subject heading:
    BISAC V2.8: BUS077000
    B&T Approval Code: A48186000
    DC21: 647.9573
    DC22: 647.9573
    BISAC V2.8: BUS041000
    LC subject heading: ,
    BISAC V2.8: BIO003000
    LC subject heading: , , , ,
    DC22: 647.95/73
    LC classification: HD9199.U54 S737 2011
    LC subject heading:
    BIC subject category V2: KJZ
    Thema V1.0: KJZ, DNBB, KNS
    Edition statement
    Illustrations note
    black & white illustrations, colour illustrations
    Rodale Incorporated
    Imprint name
    Rodale Incorporated
    Publication date
    27 March 2012
    Publication City/Country
    Author Information
    Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the "New York Times" bestseller "Pour Your Heart Into It." Joanne Gordon is a former "Forbes" writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books.
    Review quote
    "Personal, suspenseful, and surprisingly open . . . [Schultz's] sequel to the founding of Starbucksis grittier, more gripping, and dramatic, and his voice is winning and authentic. this is a must-readfor anyone interested in leadership, management, or the quest to connect a brand with the consumer." --"Publishers Weekly", starred review"Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book onleadership and change for our time and for every generation of leaders." --Warren Bennis, Distinguished Professor of Business, University of Southern California, and author of "Still Surprised: A Memoir of a Life in Leadership"