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    Online Business All-in-One For Dummies (For Dummies) (Paperback) Edited by Dan Matthews

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    DescriptionTurn your business dreams into profitable reality with this straightforward guide to setting up and running an online business. It walks you step-by step through the entire process, from researching the market and designing your Web site, to marketing your product online and trading securely. Whether you're starting out or looking to expand an existing business online, this up to- date book provides you with all the support and expert advice you need to successfully build your own online empire.


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    Title
    Online Business All-in-One For Dummies
    Authors and contributors
    Edited by Dan Matthews
    Physical properties
    Format: Paperback
    Number of pages: 704
    Width: 186 mm
    Height: 234 mm
    Thickness: 44 mm
    Weight: 1,320 g
    Language
    English
    ISBN
    ISBN 13: 9780470516461
    ISBN 10: 0470516461
    Classifications

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Merchandise Category: TXT
    B&T Modifier: Geographic Designator: 04
    B&T Modifier: Region of Publication: 03
    B&T Modifier: Subject Development: 10
    BIC subject category V2: KJE
    LC classification: HF
    B&T General Subject: 180
    BIC subject category V2: KJVS
    Abridged Dewey: 658
    B&T Modifier: Text Format: 01
    Warengruppen-Systematik des deutschen Buchhandels: 17840
    B&T Approval Code: A93661500
    BISAC V2.8: BUS090000, COM005000
    B&T Approval Code: A48203000
    BISAC V2.8: BUS041000
    DC22: 658.1102854678
    Thema V1.0: KJ, KC, UFL
    Publisher
    John Wiley and Sons Ltd
    Imprint name
    John Wiley & Sons Ltd
    Publication date
    30 November 2007
    Publication City/Country
    Chichester
    Author Information
    Dan Matthews is co-author of Starting a Business on eBay.co.uk For Dummies and Online Publisher of Caspian Publishing , which produces magazines, Web sites, and events for a UK audience of entrepreneurs.
    Table of contents
    Introduction. Book I: E-Business 101. Chapter 1: Can You Do the Business? Chapter 2: Testing Feasibility. Chapter 3: Preparing the Business Plan. Chapter 4: Setting Off in the Right Direction. Chapter 5: Harnessing Creativity in Your Business. Chapter 6: Opening Your Own Online Business in Ten Easy Steps. Book II: Setting Up Your Web Site. Chapter 1: Finding the Money. Chapter 2: Choosing and Equipping Your New E-Business. Chapter 3: Selecting the Right Web Host and Design Tools. Chapter 4: Giving Your E-Business Site Structure and Style. Chapter 5: Building In Security Up Front. Book III: Getting Known E-asily. Chapter 1: Marketing Your Wares. Chapter 2: Researching Your Customers, Competitors, and Industry. Chapter 3: Getting Net-Savvy. Chapter 4: Search Engines: What You Need to Know. Chapter 5: Controlling the Message with Online Advertising. Chapter 6: Spreading the Word with Internet PR. Book IV: Keeping Business Ticking Over. Chapter 1: Operating Effectively. Chapter 2: Controlling Your Books, Your Records, and Your Money. Chapter 3: Counting Your Sales. Chapter 4: Monitoring and Improving Your Business. Chapter 5: Making It All Legal. Chapter 6: Online Business Accounting Tools. Book V: Handling Customers and Staff. Chapter 1: Employing People. Chapter 2: Inspiring Employees to Better Performance. Chapter 3: Harnessing the Power of Technology. Chapter 4: Attracting and Keeping Customers. Chapter 5: Accepting Payments. Chapter 6: Service with a Virtual Smile. Book VI: Using eBay.co.uk. Chapter 1: Why eBay Is a Great Place to Buy and Sell. Chapter 2: Using eBay.co.uk to Launch Your Business. Chapter 3: Running a Business on eBay.co.uk. Chapter 4: Opening a Shop, Virtually. Chapter 5: Jazzing Up Your Auctions. Chapter 6: Building an eBay.co.uk Back Office. Book VII: Understanding Web 2.0. Chapter 1: Profiting from New Business Tools. Chapter 2: The Emergence of Web 2.0. Index.