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    One Tough Mother: Taking Charge in Life, Business, and Apple Pies (Paperback) By (author) Gert Boyle, With Kerry Tymchuk, Foreword by Mark O. Hatfield

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    DescriptionWhen a heart attack claimed Gert Boyle's husband in 1970, the forty-six-year-old housewife and mother of three found herself at the helm of Columbia Sportswear, a small outerwear manufacturer in Portland, Oregon, that was struggling financially. With no business experience whatsoever, Boyle was faced with the challenge of running Columbia, which had been founded in 1937 by her father -- a Jewish immigrant who had fled Hitler's Germany. Boyle and her son Tim persevered, turning a company that in 1970 had forty employees and less than $800,000 in annual sales into the leading seller of skiwear in the United States, with more than 2000 employees and over a billion in annual sales. Along the way, thanks in part to a creative marketing campaign that billed her as "one tough mother," Boyle established herself as an industry icon, and the first woman ever inducted into the International Sporting Goods Hall of Fame. One Tough Mother presents an honest and often irreverent account of Boyle's journey from a childhood in Nazi Germany to incredible success in America. She offers insights into succeeding in business and in life, and shares many of the advertisements and strategies that have made her so recognizable.


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  • Full bibliographic data for One Tough Mother

    Title
    One Tough Mother
    Subtitle
    Taking Charge in Life, Business, and Apple Pies
    Authors and contributors
    By (author) Gert Boyle, With Kerry Tymchuk, Foreword by Mark O. Hatfield
    Physical properties
    Format: Paperback
    Number of pages: 208
    Width: 127 mm
    Height: 180 mm
    Thickness: 13 mm
    Weight: 159 g
    Language
    English
    ISBN
    ISBN 13: 9780786719143
    ISBN 10: 0786719141
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 27820
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: BIO
    Nielsen BookScan Product Class 3: T4.0
    BIC subject category V2: BG
    B&T Modifier: Region of Publication: 01
    B&T General Subject: 170
    B&T Modifier: Subject Development: 03
    B&T Modifier: Academic Level: 05
    Ingram Subject Code: BA
    Libri: I-BA
    DC22: B
    B&T Modifier: Subject Development: 10
    BISAC V2.8: BIO022000
    Ingram Theme: CHRN/20CNTY
    B&T Modifier: Geographic Designator: 01
    B&T Approval Code: A23306400
    Ingram Theme: CHRN/21CNTY
    BISAC V2.8: BUS077000, BIO003000, BUS070090
    DC22: 338.768716
    LC subject heading: , , , , ,
    LC classification: HD9948.5.U62 B69 2007
    Thema V1.0: AKT, DNB, JBSF1, KND, KJZ, DNBB
    Publisher
    Carroll & Graf Publishers Inc
    Imprint name
    Carroll & Graf Publishers Inc
    Publication date
    01 January 2007
    Publication City/Country
    New York
    Author Information
    Gert Boyle is the recognizable face of Columbia Sportswear. Coauthor Kerry Tymchuk serves as State Director for United States Senator Gordon Smith. He previously worked for Senators Bob and Elizabeth Dole, and has assisted the Doles in the writing of several books.