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    On Rumours: How Falsehoods Spread, Why We Believe Them, What Can Be Done (Allen Lane) (Hardback) By (author) Cass R. Sunstein

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    DescriptionRumours are as old as human history, but with the rise of the internet it's now possible to spread stories about anyone, anywhere, instantly. In the 2008 US election many Americans believed Barack Obama was a Muslim. The conspiracy theory book "9/11: The Big Lie" has become a bestseller. Hearsay has fuelled economic boom and bust - so much so that in many places it's now a crime to circulate false rumours about banks. Why do ordinary people accept rumours, even untrue, bizarre or damaging ones? Does it matter? And, if so, what should we do about it? As Cass Sunstein shows in his brilliant analysis of the phenomenon, there are many different ways in which rumours are dispersed. He reveals how some people have pre-exisiting prejudices that make them particularly susceptible to certain falsehoods, but also why all of us (even the most sceptical) have a tipping point at which we will come to accept a rumour as true. He looks at why some groups, even different nations, believe different things (for example, many Germans think that drinking water after eating cherries is deadly), and he shows why some rumours spread faster than others. Even if we don't realize it, the most open-minded among us are subject to extraordinary biases. This groundbreaking book will make us think harder about the information we are given, and could help us move towards a more open-minded and fair culture.


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  • Full bibliographic data for On Rumours

    Title
    On Rumours
    Subtitle
    How Falsehoods Spread, Why We Believe Them, What Can Be Done
    Authors and contributors
    By (author) Cass R. Sunstein
    Physical properties
    Format: Hardback
    Number of pages: 112
    Width: 162 mm
    Height: 240 mm
    Thickness: 16 mm
    Weight: 302 g
    Language
    English
    ISBN
    ISBN 13: 9781846142697
    ISBN 10: 1846142695
    Classifications

    Nielsen BookScan Product Class 3: T8.7
    BIC E4L: SOC
    BIC subject category V2: JFC
    BISAC V2.8: SOC000000
    Libri: ENGM4900
    Warengruppen-Systematik des deutschen Buchhandels: 17440
    BISAC V2.8: LAN004000, PSY000000
    DC22: 302.24
    Libri: LUEG5000, P0039956
    Publisher
    Penguin Books Ltd
    Imprint name
    ALLEN LANE
    Publication date
    24 September 2009
    Publication City/Country
    London
    Author Information
    Cass Sunstein is Felix Frankfurter Professor of Law at Harvard Law School (on leave). He was previously Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, Law School and Department of Political Science at the University of Chicago.
    Review quote
    “With clear examples and lucid arguments, "On Rumors" couldn’t come at a better time in the country’s increasingly divisive—and deceptive—public discourse.” —"Seed""" “Time spent in reading this author’s views is a profitable investment. The reader may view rumors differently afterward.” —Aaron Klein, "World Net Daily""" “Cass Sunstein has written a crisp, provocative book on a worrying problem—the susceptibility of our electronified society to base rumors. He convincingly shows that the constitutional marketplace of ideas does not solve the problem.” —Anthony Lewis “It often seems that rumors are the one element that can travel faster than the speed of light. In "On Rumors," Cass Sunstein helps us understand their incredible appeal, their power, and their dangers. A fun-tastic book.” —Dan Ariely, James B. Duke Professor of B