Olympic Women and the Media: International Perspectives

Olympic Women and the Media: International Perspectives

Hardback Global Culture and Sport

Edited by Pirkko Markula

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  • Publisher: Palgrave MacMillan
  • Format: Hardback | 274 pages
  • Dimensions: 140mm x 218mm x 22mm | 340g
  • Publication date: 15 July 2009
  • Publication City/Country: Basingstoke
  • ISBN 10: 0230222846
  • ISBN 13: 9780230222847
  • Edition statement: New.
  • Illustrations note: black & white illustrations

Product description

This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualisation, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.

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Author information

PIRKKO MARKULA is Professor of Socio-cultural Studies of Sport and Physical Activity at the University of Alberta, Canada. Her research interests include poststructuralist feminist analysis of dance, exercise and sport, ethnography, autoethnography and performance ethnography. She is the co-author, with Richard Pringle, of Foucault, Sport and Exercise: Power, Knowledge and Transforming the Self, editor of Feminist Sport Studies: Sharing Joy, Sharing Pain, and co-editor of Critical Bodies: Representations, Identities and Practices of Weight and Body Management and of Moving Writing: Crafting Movement in Sport Research.

Table of contents

Acknowledgements Notes on Contributors Introduction; P.Markula Reading Media Texts in Women's Sport: Critical Discourse Analysis and Foucauldian Discourse Analysis; J.Liao & P.Markula Opening up the Gendered Gaze: Sport Media Representations of Women, National Identity and Racialized Gaze in Canada; M.MacNeill From 'Iron Girl' to 'Sexy Goddess': An Analysis of the Chinese Media; P.Wu 'Acceptable Bodies': Deconstructing the Finnish Media Coverage of the 2004 Olympic Games; P.Markula Double Trouble: Kelly Holmes, Intersectionality and Unstable Narratives of Olympic Heroism in the British Media; L.Hills & E.Kennedy Different Shades of Orange?: Media Representations of Dutch Women Medallists; A.Elling & R.Luijt Winning Space in Sport: The Olympics in the New Zealand Sports Media; T.Bruce Heroes, Sisters and Beauties: Korean Printed Media Representation of Sport Women in the 2004 Olympics; E.Koh An Analysis of AmayaValdemoro's Portrayal in a Spanish Newspaper During Athens 2004; M.Martin The Media as an Authorizing Practice of Femininity: Swiss Newspaper Coverage of Karin Thurig's Bronze Medal Performance in Road Cycling; N.Barker-Ruchti Reproducing Olympic Authenticity: Representations of 2004 'Olympic Portraits of U.S. Athletes to Watch'; N.Spencer