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Ogilvy on Advertising

Ogilvy on Advertising

Paperback

By (author) David Ogilvy

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  • Publisher: Prion Books Ltd
  • Format: Paperback | 224 pages
  • Dimensions: 184mm x 241mm x 16mm | 640g
  • Publication date: 5 March 2007
  • Publication City/Country: London
  • ISBN 10: 1853756156
  • ISBN 13: 9781853756153
  • Edition: New edition
  • Edition statement: New edition
  • Illustrations note: colour/duotone photographs
  • Sales rank: 9,062

Product description

This is the definitive guide to advertising from the most influential and successful adman of all time - David Ogilvy - who founded an agency which is now an international giant.

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Author information

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.

Table of contents

Overture; How to produce advertising that sells; Jobs in advertising - and how to get them; How to run an advertising agency; How to get clients; Open letter to a client in search of an agency; Wanted: a renaissance in print advertising; How to make TV commercials that sell; Advertising corporations; How to advertise foreign travel; The secrets of success in business-to-business advertising; Direct mail, my first love and secret weapon; Advertising for good causes; Competing with Procter & Gamble; 18 Miracles of research; What little I know about marketing; Is America still top nation?; Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach; What's wrong with advertising?; I predict 13 changes; Reading list; Index.