Ogilvy on Advertising

Ogilvy on Advertising

By (author) David Ogilvy


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David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

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  • Paperback | 224 pages
  • 188 x 244 x 16mm | 621.43g
  • 05 Mar 2007
  • Carlton Books Ltd
  • Prion Books Ltd
  • London
  • English
  • New ed.
  • colour/duotone photographs
  • 1853756156
  • 9781853756153
  • 6,622

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Author Information

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.

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