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    Ogilvy on Advertising (Paperback) By (author) David Ogilvy

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    DescriptionThis is the definitive guide to advertising from the most influential and successful adman of all time - David Ogilvy - who founded an agency which is now an international giant.


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    Title
    Ogilvy on Advertising
    Authors and contributors
    By (author) David Ogilvy
    Physical properties
    Format: Paperback
    Number of pages: 224
    Width: 184 mm
    Height: 241 mm
    Thickness: 16 mm
    Weight: 640 g
    Language
    English
    ISBN
    ISBN 13: 9781853756153
    ISBN 10: 1853756156
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: T8.7
    BIC subject category V2: KJSA
    BISAC V2.8: BUS002000
    DC22: 659.1
    Edition
    New edition
    Edition statement
    New edition
    Illustrations note
    colour/duotone photographs
    Publisher
    Carlton Books Ltd
    Imprint name
    Prion Books Ltd
    Publication date
    05 March 2007
    Publication City/Country
    London
    Author Information
    In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.
    Table of contents
    Overture; How to produce advertising that sells; Jobs in advertising - and how to get them; How to run an advertising agency; How to get clients; Open letter to a client in search of an agency; Wanted: a renaissance in print advertising; How to make TV commercials that sell; Advertising corporations; How to advertise foreign travel; The secrets of success in business-to-business advertising; Direct mail, my first love and secret weapon; Advertising for good causes; Competing with Procter & Gamble; 18 Miracles of research; What little I know about marketing; Is America still top nation?; Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach; What's wrong with advertising?; I predict 13 changes; Reading list; Index.