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    Nudge: Improving Decisions About Health, Wealth and Happiness (Hardback) By (author) Richard H. Thaler, By (author) Cass R. Sunstein

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    DescriptionEvery day we make decisions on topics ranging from the personal investments we select to the schools we pick for our children to the foods we eat to the causes we champion. Unfortunately, as authors Richard Thaler and Cass Sunstein astutely observe, we don't always choose well. The reason, the authors explain, is that we all are susceptible to cognitive biases and blunders that make us human, fallible, and prone to error.Thaler and Sunstein invite us to enter an alternative world, one that recognizes our humanness as a given. They show that the way we think can be used to our advantage: it is possible to design environments that make it more likely for us to act in our own interests. Using colourful examples from all aspects of life, Thaler and Sunstein demonstrate how 'choice architecture' can be established to nudge us in beneficial directions without restricting the full menu of choices available to us. Nudge offers a unique new take, from neither the left nor the right, on many current issues, and is one of the most engaging and provocative books to come along in years.

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  • Full bibliographic data for Nudge

    Improving Decisions About Health, Wealth and Happiness
    Authors and contributors
    By (author) Richard H. Thaler, By (author) Cass R. Sunstein
    Physical properties
    Format: Hardback
    Number of pages: 224
    Width: 156 mm
    Height: 235 mm
    Thickness: 30 mm
    Weight: 567 g
    ISBN 13: 9780300122237
    ISBN 10: 0300122233

    Warengruppen-Systematik des deutschen Buchhandels: 17820
    BIC E4L: PSY
    B&T Book Type: NF
    B&T Modifier: Region of Publication: 01
    Nielsen BookScan Product Class 3: S2.3
    B&T Modifier: Academic Level: 05
    BIC subject category V2: JMAL
    Ingram Subject Code: BE
    B&T General Subject: 670
    B&T Approval Code: A31010200
    BISAC V2.8: PSY031000
    Libri: I-BE
    BIC subject category V2: JHBA
    LC subject heading:
    BISAC V2.8: BUS016000
    LC subject heading:
    B&T Merchandise Category: UP
    LC subject heading:
    BISAC V2.8: PSY021000
    LC subject heading:
    B&T Approval Code: A11245600, C45240000
    LC subject heading:
    DC22: 330.01/9, 330.019
    LC subject heading: ,
    LC classification: HB74.P8 T53 2008
    Thema V1.0: JHBA, JMAL
    Yale University Press
    Imprint name
    Yale University Press
    Publication date
    13 May 2008
    Publication City/Country
    New Haven
    Author Information
    Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics, Graduate School of Business, University of Chicago. Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School.
    Review quote
    "An essential read . . . an entertaining book. . . . The book isn't only humorous, it's loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use."--John F./i>--John F. Wasik"Boston Globe" (07/22/2008)