Nudge: Improving Decisions About Health, Wealth and Happiness

Nudge: Improving Decisions About Health, Wealth and Happiness

Paperback

By (author) Richard H. Thaler, By (author) Cass R. Sunstein

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  • Publisher: Penguin USA
  • Format: Paperback | 312 pages
  • Dimensions: 137mm x 213mm x 23mm | 272g
  • Publication date: 1 March 2009
  • Publication City/Country: New York
  • ISBN 10: 014311526X
  • ISBN 13: 9780143115267
  • Edition statement: Updated
  • Illustrations note: black & white illustrations
  • Sales rank: 6,936

Product description

For fans of Malcolm Gladwell's "Blink "and Nobel Prize winner Daniel Kahneman's "Thinking Fast and Slow," a revelatory new look at how we make decisions More than 750,000 copies sold A "New York Times "bestseller An "Economist "Best Book of the Year A "Financial Times "Best Book of the Year "Nudge" is about choices--how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make--ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources--and show us how sensible "choice architecture" can successfully nudge people toward the best decisions. In the tradition of "The Tipping Point "and "Freakonomics," "Nudge "is straightforward, informative, and entertaining--a must-read for anyone interested in our individual and collective well-being.

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aFundamentally changes the way I think about the world. . . . Academics arenat supposed to be able to write this well.a aSteven Levitt, co-author of "Freakonomics" a[An] utterly brilliant book. . . . "Nudge" wonat nudge youait will knock you off your feet.a aDaniel Gilbert, author of "Stumbling on Happiness" a"Nudge" is as important a book as any Iave read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If youare not interested in any of these topics, you can read something else.a aBarry Schwartz, "The American Prospect" aThis book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself.a aMichael Lewis, author of "Moneyball"