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    Nudge: Improving Decisions About Health, Wealth and Happiness (Paperback) By (author) Richard H. Thaler, By (author) Cass R. Sunstein

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    DescriptionFor fans of Malcolm Gladwell's "Blink "and Nobel Prize winner Daniel Kahneman's "Thinking Fast and Slow," a revelatory new look at how we make decisions More than 750,000 copies sold A "New York Times "bestseller An "Economist "Best Book of the Year A "Financial Times "Best Book of the Year "Nudge" is about choices--how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make--ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources--and show us how sensible "choice architecture" can successfully nudge people toward the best decisions. In the tradition of "The Tipping Point "and "Freakonomics," "Nudge "is straightforward, informative, and entertaining--a must-read for anyone interested in our individual and collective well-being.


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  • Full bibliographic data for Nudge

    Title
    Nudge
    Subtitle
    Improving Decisions About Health, Wealth and Happiness
    Authors and contributors
    By (author) Richard H. Thaler, By (author) Cass R. Sunstein
    Physical properties
    Format: Paperback
    Number of pages: 312
    Width: 137 mm
    Height: 213 mm
    Thickness: 23 mm
    Weight: 272 g
    Language
    English
    ISBN
    ISBN 13: 9780143115267
    ISBN 10: 014311526X
    Classifications

    BIC E4L: PSY
    Nielsen BookScan Product Class 3: T17.9
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    B&T Modifier: Region of Publication: 01
    BIC subject category V2: VSP
    B&T Modifier: Academic Level: 05
    Ingram Subject Code: PS
    B&T General Subject: 180
    Libri: ENGM8000
    B&T Approval Code: A31010200
    Warengruppen-Systematik des deutschen Buchhandels: 27810
    Libri: ERFO3000, P0041411
    BISAC V2.8: BUS019000, SOC026000, BUS069000
    LC subject heading: , , ,
    B&T Approval Code: A11245600, C45240000
    BIC subject category V2: GPQ
    BISAC V2.8: PSY000000
    LC subject heading:
    DC22: 330.01/9, 330.019
    Libri: ENTS3700
    LC classification: HB74.P8 T53 2009
    LC subject heading: ,
    Thema V1.0: JHB, KC, GPQ, VSP
    Edition statement
    Updated
    Illustrations note
    black & white illustrations
    Publisher
    Penguin Putnam Inc
    Imprint name
    Penguin USA
    Publication date
    01 March 2009
    Publication City/Country
    New York
    Review quote
    "Fundamentally changes the way I think about the world. . . . Academics aren't supposed to be able to write this well." --Steven Levitt, co-author of "Freakonomics" "[An] utterly brilliant book. . . . "Nudge" won't nudge you-it will knock you off your feet." --Daniel Gilbert, author of "Stumbling on Happiness" ""Nudge" is as important a book as any I've read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you're not interested in any of these topics, you can read something else." --Barry Schwartz, "The American Prospect" "This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself." --Michael Lewis, author of "Moneyball"