Nudge: Improving Decisions About Health, Wealth and Happiness (Paperback)
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Short Description for Nudge Citing decades of cutting-edge behavioral science research, the authors demonstrate that sensible choice architecture can successfully nudge people towards the best decisions without restricting their freedom.
- Published: 01 March 2009
- Format: Paperback 312 pages
- ISBN 13: 9780143115267 ISBN 10: 014311526X
- Sales rank: 7,545
Full description for Nudge
For fans of Malcolm Gladwell's "Blink "and Nobel Prize winner Daniel Kahneman's "Thinking Fast and Slow," a revelatory new look at how we make decisions A "New York Times "bestsellerAn "Economist "Best Book of the YearA "Financial Times "Best Book of the Year "Nudge" is about choices--how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make--ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources--and show us how sensible "choice architecture" can successfully nudge people toward the best decisions. In the tradition of "The Tipping Point "and "Freakonomics," "Nudge "is straightforward, informative, and entertaining--a must-read for anyone interested in our individual and collective well-being.