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    Nudge: Improving Decisions About Health, Wealth and Happiness (Paperback) By (author) Richard H. Thaler, By (author) Cass R. Sunstein

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    DescriptionEvery day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. "Nudge" offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.


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  • Full bibliographic data for Nudge

    Title
    Nudge
    Subtitle
    Improving Decisions About Health, Wealth and Happiness
    Authors and contributors
    By (author) Richard H. Thaler, By (author) Cass R. Sunstein
    Physical properties
    Format: Paperback
    Number of pages: 320
    Width: 128 mm
    Height: 196 mm
    Thickness: 22 mm
    Weight: 240 g
    Language
    English
    ISBN
    ISBN 13: 9780141040011
    ISBN 10: 0141040017
    Classifications

    BIC E4L: PSY
    Nielsen BookScan Product Class 3: T17.0
    BIC subject category V2: VSP
    Ingram Subject Code: PS
    Libri: ENGM8000
    Warengruppen-Systematik des deutschen Buchhandels: 27810
    Libri: ERFO3000, P0041411
    BISAC V2.8: BUS019000, SOC026000, BUS069000
    BIC subject category V2: GPQ
    BISAC V2.8: PSY000000
    DC22: 330.019
    Thema V1.0: JHB, KC, GPQ, VSP
    Illustrations note
    Illustrations, maps
    Publisher
    Penguin Books Ltd
    Imprint name
    Penguin Books Ltd
    Publication date
    05 March 2009
    Publication City/Country
    London
    Author Information
    Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Department of Political Science.
    Review quote
    'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven Levitt, author of Freakonomics 'This is a book that every CEO, or aspiring CEO, will want to read' James Kilts, former CEO of Gillette 'A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions' New York Times 'A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place' Daniel Kahneman, Nobel Laureate in Economics 'Nudge is as important a book as any I've read in perhaps 20 years' Barry Schwartz, author of The Paradox of Choice 'I am badly remiss for not heartily, vigorously, unabashedly endorsing for your immediate and intense attention the relatively new Nudge, by Richard Thaler and Cass Sunstein' Tom Peters, manangement guru 'Richard Thaler and Cass Sunstein's "Nudge" is a wonderful book. More fun than any important book has a right to be - and yet it is truly both' Roger Lowenstein, author of When Genius Failed 'Nudge won't nudge you - it will knock you off your feet' Daniel Gilbert, author of Stumbling on Happiness