No Logo (Paperback)
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- Paperback $14.62
Short Description for No Logo The book that offers a cure for affluenza, 'No Logo' is one of those rare books that defines a generation, the most significant one since Douglas Coupland's 'Generation X'.
- Published: 15 January 2001
- Format: Paperback 512 pages
- ISBN 13: 9780006530404 ISBN 10: 0006530400
- Sales rank: 52,751
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Full description for No Logo
The book that offers a cure for affluenza, 'No Logo' is one of those rare books that defines a generation, the most significant one since Douglas Coupland's 'Generation X'. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.