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    No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity (No B.S.) (Paperback) By (author) Dan S. Kennedy, By (author) Jason Marrs

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    DescriptionMillionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors' lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits. * Kennedy and Marrs disclose little-known revelations about the power of pricing including: * the 9 ultimate price and fee failures * the trick behind discounting without devaluing * the 5 price-related propositions to be concerned with * the million-dollar secret behind "FREE" * how to win price wars with competitors * Includes access to price strategy support tools at www.simplepricingsystem.com * Covers pricing strategies specific to recessions


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  • Full bibliographic data for No B.S. Price Strategy

    Title
    No B.S. Price Strategy
    Subtitle
    The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity
    Authors and contributors
    By (author) Dan S. Kennedy, By (author) Jason Marrs
    Physical properties
    Format: Paperback
    Number of pages: 288
    Width: 150 mm
    Height: 226 mm
    Thickness: 16 mm
    Weight: 358 g
    Language
    English
    ISBN
    ISBN 13: 9781599184005
    ISBN 10: 1599184001
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    BIC subject category V2: KJMV7
    B&T Modifier: Subject Development: 10
    LC subject heading:
    B&T General Subject: 180
    BIC subject category V2: KJVS
    Warengruppen-Systematik des deutschen Buchhandels: 27810
    B&T Modifier: Academic Level: 03
    Ingram Subject Code: BS
    Libri: I-BS
    B&T Approval Code: A48204000
    BISAC V2.8: BUS060000
    DC22: 658.8/16
    LC subject heading:
    DC22: 658.816
    BISAC V2.8: BUS025000
    LC classification: HF5416.5 .K46 2011
    Thema V1.0: KJVS, KJMV7
    Illustrations note
    black & white illustrations
    Publisher
    Entrepreneur Press
    Imprint name
    Entrepreneur Press
    Publication date
    01 June 2011
    Publication City/Country
    Irvine
    Author Information
    DAN S. KENNEDY is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses. He is a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion. JASON MARRS is an intense innovator and pricing/marketing strategist who coaches entrepreneurs and professionals in overcoming price reluctance and resistance.