No B.S. Guide to Brand-building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

No B.S. Guide to Brand-building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

Paperback No B.S.

By (author) Dan S. Kennedy, With Forrest Walden, With Jim Cavale

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  • Publisher: Entrepreneur Press
  • Format: Paperback | 280 pages
  • Dimensions: 152mm x 226mm x 20mm | 380g
  • Publication date: 3 April 2014
  • Publication City/Country: Irvine
  • ISBN 10: 1599185334
  • ISBN 13: 9781599185330
  • Illustrations note: black & white illustrations
  • Sales rank: 319,033

Product description

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.

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Author information

Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth. Forrest Walden and Jim Cavale are the entrepreneurs leading Iron Tribe Fitness, the fastest growing, group personal training, brick-and-mortar fitness franchise in North America. Their business model is unique and their members' success is extraordinary. They are also the authors of Iron Tribe.

Back cover copy

BUILD YOUR BRAND TRIBE. DON'T BUY IT. Millionaire maker Dan S. Kennedy, joined by successful franchisor Forrest Walden and brand strategist Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, "FREE" BY-PRODUCT OF DIRECT MARKETING--"NOT PURCHASED OUTRIGHT." Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand. Learn how to: - Sell to customers to build the brand (DON'T build the brand to sell to customers) - Direct the relationships between Front-End ROI, Back-End ROI and your brand - Acquire and leverage the hands-down best lead generation tool: Referrals - Avoid giant audiences and determine who the right audiences are (hint: those ready to do business with you) - Merge, integrate and cross-breed direct response with a brand message - Make your brand about a movement--"Stop marketing" to customers and start "involving them" Discover the principles behind powerhouse brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-customers who believe in, promote, and buy your brand.