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    The New Typography (Weimar and Now: German Cultural Criticism (Paperback)) (Paperback) By (author) Jan Tschichold, Translated by Ruari McLean, Introduction by Robin Kinross, Foreword by Richard Hendel

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    DescriptionSince its initial publication in Berlin in 1928, Jan Tschichold's "The New Typography" has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.


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  • Full bibliographic data for The New Typography

    Title
    The New Typography
    Authors and contributors
    By (author) Jan Tschichold, Translated by Ruari McLean, Introduction by Robin Kinross, Foreword by Richard Hendel
    Physical properties
    Format: Paperback
    Number of pages: 286
    Width: 147 mm
    Height: 213 mm
    Thickness: 18 mm
    Weight: 499 g
    Language
    English
    ISBN
    ISBN 13: 9780520250123
    ISBN 10: 0520250125
    Classifications

    LC classification: N
    B&T General Subject: 140
    B&T Book Type: NF
    BIC geographical qualifier V2: 1D
    BIC subject category V2: HBLW, JFC, HBJD
    BIC E4L: ART
    Nielsen BookScan Product Class 3: T1.3
    BISAC V2.8: SOC052000
    Ingram Subject Code: AT
    Libri: I-AT
    Warengruppen-Systematik des deutschen Buchhandels: 15860
    BISAC V2.8: ART000000
    B&T Merchandise Category: UP
    BIC subject category V2: AKD
    DC22: 686.22
    BISAC V2.8: DES007050
    BIC subject category V2: 1D
    LC classification: 2006042070
    Thema V1.0: NHD, JBCC, AKD
    Thema time period qualifier V1.0: 3MP
    Thema geographical qualifier V1.0: 1D
    Edition
    2, Revised
    Edition statement
    2nd Revised edition
    Illustrations note
    110 b/w illustrations, 38 three-color illustrations
    Publisher
    University of California Press
    Imprint name
    University of California Press
    Publication date
    01 September 2006
    Publication City/Country
    Berkerley
    Author Information
    Jan Tschichold (1902-1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of Elementary Typography and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer. Robin Kinross is a London typographer. Richard Hendel is Design and Production Manager at University of North Carolina Press.
    Review quote
    "Probably the most important work on typography and graphic design in the twentieth century." - Carl Zahn, The Museum of Fine Arts, Boston "If you're interested in design and typography, you should buy this book...it's still one of the best typographic how-to books we have." - Adobe Magazine "A comprehensive, practical handbook to guide the typographer.... The tone, here, is that of a master craftsman; practical and informative, it neither avoids detail nor loses sight of broad principles." - Times Literary Supplement "The book is as well worth reading today as it ever was.... Tschichold's lucid writing makes his words timeless." - Photography Annual "An essential text for understanding contemporary trends in visual communication." - Choice "Lucid, logical, impassioned, and challenging." - Journal of Graphic Design"
    Table of contents
    Translator's Foreword Ruari McLean Introduction to the English-Language Edition Robin Kinross Foreword to the 2006 Edition Richard Hendel The New Typography