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    The New Typography: A Handbook for Modern Designers (Paperback) By (author) Jan Tschichold, Translated by Ruari McLean, Introduction by Robin Kinross


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    DescriptionThis text is a theoretical document of Central European modernism between the World Wars and a source of working principles for the practising designer. This translation reflects Tschichold's original typography and design. It ranges from theoretical discussions of typography in the age of photography and mechanical standardization, to practical considerations in the design of business forms. The book should be of interest to designers, art historians, and all those concerned with the evolution of visual communication in the 20th century.

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  • Full bibliographic data for The New Typography

    The New Typography
    A Handbook for Modern Designers
    Authors and contributors
    By (author) Jan Tschichold, Translated by Ruari McLean, Introduction by Robin Kinross
    Physical properties
    Format: Paperback
    Number of pages: 280
    Width: 149 mm
    Height: 211 mm
    Thickness: 17 mm
    Weight: 472 g
    ISBN 13: 9780520071476
    ISBN 10: 0520071476

    BIC geographical qualifier V2: 1D
    BIC subject category V2: HBLW, JFC, HBJD
    BIC E4L: ART
    Nielsen BookScan Product Class 3: T1.3
    BISAC V2.8: DES000000
    LC subject heading:
    BIC subject category V2: AKD
    DC21: 686.22
    BISAC V2.8: DES007050
    Thema V1.0: NHD, JBCC, AKD
    New edition
    Edition statement
    New edition
    Illustrations note
    38 colour illustrations, 110 b&w illustrations
    University of California Press
    Imprint name
    University of California Press
    Publication date
    30 November 1998
    Publication City/Country
    Author Information
    Jan Tschichold (1902-1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of "Elementary Typography," the first statement of constructivist graphic design principles. From 1946 to 1949 he lived in London and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of "Jan Tschichold: Typographer" (1975). Robin Kinross is a London typographer and scholar and the author of "Modern Typography: An Introduction" (1993), "Modern Typography: An Essay in Critical History" and coauthor of "Designing Books: Practice and Theory."
    Review quote
    "A comprehensive, practical handbook to guide the typographer. . . . The tone, here, is that of a master craftsman; practical and informative, it neither avoids detail nor loses sight of broad principles."--Paddy Cramsie, "Times Literary Supplement