The New Typography

The New Typography : A Handbook for Modern Designers

By (author) , Translated by , Introduction by

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This text is a theoretical document of Central European modernism between the World Wars and a source of working principles for the practising designer. This translation reflects Tschichold's original typography and design. It ranges from theoretical discussions of typography in the age of photography and mechanical standardization, to practical considerations in the design of business forms. The book should be of interest to designers, art historians, and all those concerned with the evolution of visual communication in the 20th century.

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  • Paperback | 280 pages
  • 148.6 x 210.8 x 16.5mm | 471.74g
  • University of California Press
  • BerkerleyUnited States
  • English
  • New edition
  • New edition
  • 38 colour illustrations, 110 b&w illustrations
  • 0520071476
  • 9780520071476

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"A comprehensive, practical handbook to guide the typographer. . . . The tone, here, is that of a master craftsman; practical and informative, it neither avoids detail nor loses sight of broad principles."--Paddy Cramsie, "Times Literary Supplement

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About Jan Tschichold

Jan Tschichold (1902-1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of "Elementary Typography," the first statement of constructivist graphic design principles. From 1946 to 1949 he lived in London and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of "Jan Tschichold: Typographer" (1975). Robin Kinross is a London typographer and scholar and the author of "Modern Typography: An Introduction" (1993), "Modern Typography: An Essay in Critical History" and coauthor of "Designing Books: Practice and Theory."

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