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    The New Typography: The First English Translation of the Revolutionary 1928 Document (Weimar and Now: German Cultural Criticism (Hardcover)) (Hardback) By (author) Jan Tschichold, Introduction by Robin Kinross, Translated by Ruari McLean

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    DescriptionSince its initial publication in Berlin in 1928, Jan Tschichold's "The New Typography" has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's "Toward a New Architecture" has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, "The New Typography" remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.


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  • Full bibliographic data for The New Typography

    Title
    The New Typography
    Subtitle
    The First English Translation of the Revolutionary 1928 Document
    Authors and contributors
    By (author) Jan Tschichold, Introduction by Robin Kinross, Translated by Ruari McLean
    Physical properties
    Format: Hardback
    Number of pages: 280
    Width: 147 mm
    Height: 213 mm
    Thickness: 23 mm
    Weight: 612 g
    Language
    English
    ISBN
    ISBN 13: 9780520071469
    ISBN 10: 0520071468
    Classifications

    B&T General Subject: 140
    B&T Book Type: NF
    BIC geographical qualifier V2: 1DFG
    BIC E4L: ART
    B&T Modifier: Region of Publication: 01
    Nielsen BookScan Product Class 3: T1.3
    B&T Modifier: Academic Level: 01
    B&T Modifier: Subject Development: 01
    Ingram Subject Code: AT
    B&T Modifier: Continuations: 02
    Libri: I-AT
    Warengruppen-Systematik des deutschen Buchhandels: 15860
    BISAC V2.8: ART025000
    LC subject heading: , ,
    B&T Merchandise Category: UP
    BIC subject category V2: AKD
    B&T Approval Code: A28441800
    DC22: 686.22
    BISAC V2.8: DES007050
    BIC subject category V2: 1DFG
    DC20: 686.22
    DC22: 686.2/2
    LC classification: Z116 .T7513 1995, Z116.T7513
    Thema V1.0: AKD
    Thema geographical qualifier V1.0: 1DFG
    Edition statement
    First Edition, (a Centennial B ed.
    Illustrations note
    110 b/w illustrations, 38 three-color illustrations
    Publisher
    University of California Press
    Imprint name
    University of California Press
    Publication date
    10 November 1995
    Publication City/Country
    Berkerley
    Author Information
    Jan Tschichold (1902-1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of Elementary Typography, the first statement of constructivist graphic design principles. From 1946 to 1949 he lived in London and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer (1975). Robin Kinross is a London typographer and scholar and the author of Modern Typography: An Introduction (1993), Modern Typography: An Essay in Critical History and coauthor of Designing Books: Practice and Theory.
    Review quote
    "A comprehensive, practical handbook to guide the typographer. . . . The tone, here, is that of a master craftsman; practical and informative, it neither avoids detail nor loses sight of broad principles."--Paddy Cramsie, "Times Literary Supplement
    Back cover copy
    Since its intitial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architectire has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in designing business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.