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New Influencers: A Marketer's Guide to the New Social Media (Books to Build Your Career by) (Paperback)
$13.83 - Save $3.12 (18%) - RRP $16.95 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for New InfluencersThe influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillins The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers e
Full description- Publisher: Quill Driver Books, U.S.
- Published: 22 June 2009
- Format: Paperback 236 pages
- See: Full bibliographic data
- Categories: E-commerce: Business Aspects | Sales & Marketing | Retail Sector
- ISBN 13: 9781884956942 ISBN 10: 1884956947
- Sales rank: 264,628
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Full description for New Influencers
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.
