The Naked Consumer

The Naked Consumer : How Our Private Lives Become Public Commodities

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Description

A look at modern marketing chronicles the pursuit of the American consumer, describing how companies use spies, hidden cameras, computers, and sonar and EEG machines to understand what shoppers want. 15,000 first printing.

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Product details

  • Hardback | 275 pages
  • 160.02 x 231.14 x 27.94mm | 566.99g
  • Henry Holt & Company
  • United States
  • English
  • 0805017550
  • 9780805017557