The Naked Consumer: How Our Private Lives Become Public Commodities

The Naked Consumer: How Our Private Lives Become Public Commodities

Hardback

By (author) Erik W Larson

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  • Publisher: Henry Holt & Company
  • Format: Hardback | 275 pages
  • Dimensions: 160mm x 231mm x 28mm | 567g
  • Publication date: 1 October 1992
  • ISBN 10: 0805017550
  • ISBN 13: 9780805017557

Product description

A look at modern marketing chronicles the pursuit of the American consumer, describing how companies use spies, hidden cameras, computers, and sonar and EEG machines to understand what shoppers want. 15,000 first printing.

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